Email Marketing Strategist

2 weeks ago

Edmonton, Alberta, Canada Sweat Pants Agency Full time $60,000 - $120,000 per year

At Sweat Pants Agency, we've helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

We're looking for a Lifecycle Email Strategist — someone who blends creative storytelling with data-driven optimization. You'll lead strategy for a portfolio of fast-growing DTC brands, helping them deepen customer loyalty, increase LTV, and turn email into a revenue powerhouse.

What You'll Do

  • Own the lifecycle strategy for assigned clients — from onboarding flows to long-term retention.
  • Partner with creative and copy teams to develop campaigns that drive both engagement and revenue.
  • Create segmentation, automation, and flow strategies that move customers through the funnel.
  • Analyze performance data and translate insights into action (not just reports).
  • Stay ahead of industry trends, deliverability updates, and testing frameworks — then share what you learn.

Who You Are

  • 3+ years in email marketing (Klaviyo or similar expertise required; agency experience a plus)
  • You think in systems and stories — understanding both data and human behavior.
  • Strong communicator who can explain strategy clearly to clients and teammates.
  • You love testing, analyzing, and iterating to find what works.
  • Bonus if you've worked in DTC, retention marketing, or lifecycle strategy roles.

Our Core Values

  • Stay Curious: Always learning, testing, and improving.
  • Stay Humble: Open to feedback and being a good teammate.
  • Own It: Taking responsibility for problems, results, and processes.
  • Be Transparent: Open and honest communication.
  • Be Fearless: Thinking outside the box for big wins.

Why Sweat Pants Agency?

Join the team behind multiple INC #1 fastest-growing brands

  • Work with top-tier clients and marketers from around the world
  • 100% remote, flexible, and outcome-driven
  • Collaborative, low-ego culture built on learning and results

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