Digital & Local Store Marketing (LSM) Specialist – Jugo Juice

Digital & Local Store Marketing (LSM) Specialist – Jugo Juice (Calgary)

MTY Group family of brands and as the marketing lead for the brand you will be responsible for providing leadership in the planning, development and implementation of Food & Beverage innovation and strategic consumer marketing activities to drive growth and profitability.

Position Overview

The Digital & Local Store Marketing (LSM) Specialist is responsible for strengthening Jugo Juice's digital presence and supporting franchisees in executing effective local marketing strategies.

This role combines digital marketing expertise, including SEO, Google ecosystem management, and online engagement, with hands-on local activation to drive traffic, visibility, and brand loyalty.

You'll report to the Director of Marketing, working closely with Business Development Managers (BDMs), agencies, and franchisees to ensure consistent, results-driven execution across all channels.

Benefits

• 3 weeks of vacation;
• 5 days of flexible leave;
• $2000 reimbursement for professional order costs and continuing education requirements;
• Flexible working hours;
• Half-day available every Friday year-round;
• Company health and dental plans, with an additional $300 personal wellness expense account;
• Employee assistance program with access to a wide range of services from mental health to legal and financial counseling;
• Employee profit-sharing plan with employer contribution;
• Monthly company-wide recognition awards with quarterly and annual winners;
• Company social events, including but not limited to webinars, quarterly town halls, and fun activities for all;
• Casual dress code;
• Free parking at the office.

Key Responsibilities

Digital Marketing

• Drive customer engagement through social media, the loyalty program, and digital channels such as Google Reviews, newsletters, and email marketing.
• Lead SEO and website optimization, including content, visuals, store locator, and nutritional information, to enhance discoverability and user experience.
• Manage Google Business Profiles for all stores, ensuring accuracy of hours, pins, and listings.
• Implement digital audit recommendations and ensure continuous improvement of online performance.
• Monitor analytics across digital platforms and prepare monthly performance reports.
• Coordinate and attend photoshoots with agencies to capture brand content.

Local Store Marketing (LSM)

• Collaborate with BDMs to activate local marketing initiatives that drive in-store traffic.
• Guide and motivate franchisees in their local marketing efforts, offering creative solutions and support.
• Ensure digital visibility across mall properties by coordinating with mall marketing teams for joint promotional opportunities.
• Develop marketing plans for new store openings and support turnaround strategies when needed.
• Create and share toolkits, templates, and best practices to simplify franchisee execution.
• Measure and circulate top-performing LSM campaigns across the network.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Minimum 2–3 years of experience in digital marketing, preferably in the restaurant, retail, or franchised industry.
• Strong knowledge of Google Analytics, Google Ads, and Google Business environments.
• Experience managing SEO, social media accounts, and content performance.
• Proficiency with Meta Business Suite and other social scheduling tools.
• Familiarity with email marketing platforms and CRM tools is an asset.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

Please note: All job offers are subject to a background check, including a criminal record check.

*The majority of our customers and many of our employees are located outside of Quebec*

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Profit sharing
• RRSP match
• Vision care

Work Location: Hybrid remote in Calgary, AB T2H 1J5