SEO Manager, AIR MILES

250 Yonge Street Toronto Ontario,M5B 2L7

As an SEO Manager at Air Miles, you will be responsible for the SEO strategy development and implementation across our organization, including partnership with our Marketing + Media teams, as well as supporting Dev and Product teams for integration work. You will ensure we're staying on top of industry trends in loyalty and finance, and supporting the team in generating new content for our site and blog that support your holistic SEO strategy, as well as supporting our internal Paid Media teams to improve our SEM enablement using SEO learnings. You will make an impact by showing a commitment to driving results and revenue efficiently, while also showcasing thought leadership, as well as exceptional organization and project management skills.

Responsibilities:

• Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
• Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
• Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
• Executing link-building activities to ensure quality links from reputable sources.
• Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
• Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
• Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
• Partner with our Digital Analytics team to track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
• Proactively monitor search engine algorithm updates, industry trends, and new search features, adjusting strategies and roadmaps accordingly.
• Spearhead the implementation and validation of structured data and schema markup to maximize rich results in SERPs & AI optimization.

Qualifications:

• A bachelor's degree in marketing, digital marketing or a related field.
• Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
• 2+ years of experience as an SEO manager or a similar SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
• Knowledge of A/B testing, local SEO and SEO reporting tools.
• Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience with SEM and/or Adobe and Google Analytics not a requirement, but strongly preferred

This role reports into the Senior Manger, Performance Media, and will be collaborating with our IT, Analytics & Insights, Product, Client Services, Marketing Services & Marketing Operations teams, as well as the entire marketing department.

Salary:

$69, $129,000.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.