Marketing Specialist, Projects

A Strategic and Collaborative Role Driving Growth and AMA Member Value

*** This posting is for one 14-month contract position ***

The Opportunity

At AMA, we aren't only about Roadside assistance—we help Albertans protect what matters most. As a Project Marketing Specialist, you'll transform insights into powerful campaigns that connect with our members' lives, drive business growth, and build lasting trust. You'll play a vital role in ensuring that whether you're crafting digital campaigns, optimizing user experiences, or telling stories that resonate, your work will make a real difference every day.

We are seeking an experienced marketer in a temporary full-time position or a vendor/contractor who can make an immediate impact and hit the ground running for this key project.

A Place to Belong

AMA is more than a workplace; it's a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless

Building on a century of proud service in Alberta communities, we're passionate about making a meaningful difference in the places where we live and work. And that all begins with our people.

Who You Are

As a Project Marketing Specialist, you'll be a key player within the Special Project team, acting as the main Marketing representative, working alongside product experts, business leaders, and creative partners to develop integrated marketing strategies that fuel growth and member engagement. This role covers a diverse portfolio that spans across all our business units, including Travel, Corporate Social Responsibility, Membership & more, giving you a broad canvas to apply your creativity and strategic thinking.

You'll be responsible for developing marketing plans, managing multi-channel campaigns, managing strategic planning and coordinating website landing pages to deliver measurable results that support AMA's reputation as one of Canada's most trusted brands. But you won't do it alone—you'll collaborate with our team of experts who each specialize in a critical marketing function, from copywriting and design to SEO and analytics. If you're passionate about data-driven marketing, storytelling, and collaboration, this is your chance to shine.

How You'll Make an Impact

• Strategic Planning: You'll develop and execute campaign-specific marketing plans for an upcoming multi-business unit campaign, aligning strategies with business goals and member needs. You'll bring a strategic mindset to translate those goals into effective, data-informed marketing initiatives.
• Campaign Development: You'll create and manage integrated campaigns across digital, social, out-of-home, and in-centre channels with a high focus on event marketing. With a blend of creativity and analytical thinking, you'll drive member engagement and optimize performance.
• Positioning: You'll craft compelling messages and creative briefs that clearly communicate the value, trust, and history of AMA. Your storytelling skills will help connect with diverse audiences and set us apart in a competitive market.
• Collaboration: You'll partner with product teams, business stakeholders, legal counsel, creative services, front-end designers, ux designers and external agencies. Your strong interpersonal skills will help you build effective relationships and bring marketing strategies to life.
• Digital Optimization: You'll enhance and coordinate various content updates on AMA's website and landing pages, ensuring an engaging and consistent user experience. Your attention to detail will keep everything on-brand and impactful.
• Analytics & Insights: You'll analyze campaign data to measure effectiveness and uncover insights. Your analytical approach will guide strategic decisions and fuel ongoing improvements.
• Market Intelligence: You'll stay on top of trends, consumer behavior, and the competitive landscape. With curiosity and an eye for innovation, you'll help keep AMA's marketing fresh, relevant, and forward-thinking.

What You Bring to the Table

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum five (5) years of marketing experience working in both digital and traditional marketing, building marketing strategies.
• Experience working in a cross-functional team environment
• Experience developing and executing multi-channel marketing campaigns.
• Strong writing and communication skills, with the ability to simplify complex topics into engaging messages.
• Proven project management skills and the ability to thrive in a fast-paced environment.
• Experience with event marketing

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact

. We'll work with you feel supported throughout your journey with us.

WORK MODEL:

Hybrid

We thank all applicants for their interest; however, only those selected for an interview will be contacted.