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On-Premise Sales Representative
2 weeks ago
Role Purpose
We are looking for an On-Premise Sales Representative for the Toronto core This rockstar must be self-motivated, detail oriented, highly organized, and comfortable working independently and as a team. This person will need to meet certain targets while maintaining the integrity of the GLB brand.
We believe that building strong relationships with our customers lays a foundation of trust, loyalty and authenticity, and we need someone that shares those beliefs too.
This position is full time; based on a flexible schedule to accommodate the needs of customers and the brewery.
The Company
A fiercely independent owned and operated brewery, Great Lakes celebrated 38 years in the craft beer business in 2025, making us one of the oldest craft breweries in Ontario. Here at GLB we hold ourselves to the highest standards in both our passion for beer, customer service and quality of product. We believe that building strong relationships with our customers lays a foundation of trust, loyalty and authenticity.
Key Accountabilities and Activities
- Promote brewery products and maintain professional business relations with accounts in assigned territory.
- Engage in the company's strategic goals and support the company's stated values and initiatives.
- Direct calls on accounts, sell in initiatives including new brands, formats, and marketing promotions.
- Promote additional placements of brewery products.
- Conduct daily sales calls to on-premise retailers.
- Achieve and maintain expected goals and targets.
- Conduct samplings, on-premise promotions, and events.
- Complete and submit weekly and monthly reports.
- Ensure the GLB brand is clearly and represented to company standards.
- Manage and operate within assigned expense and promotions budget.
- Distribute POS materials as needed.
- Ensure customer inventory is rotated properly and within freshness code.
- Educate customers on the care of products.
- Independently problem-solve issues on-site to ensure a quality customer experience.
Necessary Knowledge and Experience
- 3 years' experience in the Craft Beer marketplace.
- Familiar with territory (Toronto)
- Self-motivated with proven ability to work with minimal supervision
- Proficiency with computers, specifically Microsoft Office programs
- Ability to move 35 pounds (keg)
- Excellent oral and written communication skills
- Ability to operate in a team environment as well as autonomously
- Ability to prioritize and manage multiple tasks while maintaining a high level of organization
- Willingness to work flexible and extended hours as needed including evenings and weekends
- Must have a valid driver's license with a driving record considered acceptable based on insurance company's matrix
Education and Certification Requirement/s
- Smart Serve Certified with Retail Alcohol sales designation
- Post-secondary education
The Location:
This is a remote position, working both at the brewery calling on on-premise accounts in Toronto.
Why Should You Apply?
- Competitive wage (starting at $55,000)
- Company vehicle
- Company phone and computer
- Career development opportunities
- Trip and Education budget
- Health Spending Account
- FreshGLB beer
- Great support from team members
Please submit applications by email to Please include the job title in the subject line.
Great Lakes Brewery is an equal opportunity employer. Each job posting and candidate selection process that GLB undertakes will consider all qualified applicants for employment within the brewery without regard to race, colour, religion, sex, national origin, age, disability, or any other legally protected factors. GLB will work with qualified applicants on accessibility accommodations during all levels of our internal recruitment process. Please notify GLB of any accessibility requirements in an email and our team will work alongside you to ensure your needs are met.
Schedule: Full Time, Salary
Shift: Flexible schedule to accommodate both regular and irregular hours
Length of Contract: Not Applicable (Regular Position)
Probation period: 3 months
Work Location: Toronto (core) Region
Posting Category: Sales
Please note – Only candidates selected for an interview will be contacted by Great Lakes Brewery
Job Type: Full-time
Pay: $52,000.00-$62,000.00 per year
Benefits:
- Casual dress
- Company car
- Company events
- Discounted or free food
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
Work Location: Hybrid remote in Etobicoke, ON M8Z 1L8
