Lead Generation Specialist

Welcome Home

We're more than Canada's largest independent hardware and building supplies retailer—we're part of communities across the nation.

Generate Leads, Drive Digital Success

As the Lead Generation Specialist, you will be responsible for executing and supporting lead generation tactics and activities to ensure business profitability, and customer satisfaction. Led by the Manager, Lead Generation, this opportunity will best suit a self-starter who thrives in a fast-paced environment.

Ready to make an impact? Here's how:

• Support the demand generation campaign calendar, working with marketing, merchandising and eCommerce teams to create and deliver multi-channel programs that drive new revenue and accelerate sales pipeline.
• Monitor and analyze affiliate/SEM performance to measure effectiveness; identify and cultivate top performers and implement incentive programs to reward key partners. Create monthly promotions and communications to affiliate marketers.
• Collaborate with the internal teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate/SEM network.
• Work with partner agency and recommended Create A/B and multivariate testing programs to continually improve ad copy, creative and ROAS for SEM and affiliate campaigns; monitor industry changes to include in the test strategies.
• Create and update weekly and monthly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts, including marketing caps calculation.
• Track and monitor performance marketplaces' value proposition and establish corrective measures as needed.

We're looking for:

• College Diploma in Marketing or similar field.
• Three to five years' experience in supporting lead generation activities within a fast-paced environment.
• Solid operational and analytical marketing understanding along with proven track record with acquiring profitable customers through communication efforts in traditional and demand generation marketing.
• Excellent communication skills, both verbal and written.
• Effective organizational, collaboration and problem-solving skills required.
• Strong computer skills with Microsoft Office applications (i.e., PowerPoint, Word, and Excel) and Analytics platforms.
• Strong attention to detail with the ability to prioritize and react quickly and positively to changing situations.
• Ability to work under pressure and meet deadlines. Ability to pivot and manage changing deadlines and competing priorities.
• Solid business and marketing acumen to drive business performance, profitability, and customer satisfaction.

• Google certification is an asset.

• The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

How we'll make you feel at Home

Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

• Competitive earnings opportunity.
• Annual Incentive/Bonus Program.
• Comprehensive Benefits Program including:
• Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
• Defined Contribution Pension Plan with Company Match, and choice of contribution level.
• Group RRSP.
• Discounts from our corporate retail stores.
• Home & Auto Insurance discounts.
• Competitive vacation time.
• Personal and sick time.
• Employee Discount Program through Venngo WorkPerks.

Bring your unique skills, thrive with interesting and challenging work, and experience what it's like at Home. Apply today - this is a great opportunity to join a proudly Canadian company that is 100% ready to help you build your future.

Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.

Canadians call us Home Hardware. We call it Home.