Care Planner and Business Development Representative

Company Overview

At Right at Home Canada, we are dedicated to helping Canadians age safely and independently at home through trusted care services and innovative technology such as Sensi AI. As a growing national brand with 62 locations and a strong reputation for service excellence, we are expanding our reach across in Woodstock and the surrounding area.

The Care Planner – Business Development Hybrid is a dual-role professional responsible for both coordinating exceptional in-home care and building strong community relationships. As a Care Planner, they are the primary contact for clients and families, designing and managing personalized care plans that meet diverse needs. As a Business Development Representative, they act as a local ambassador, nurturing referral relationships, increasing brand awareness, and helping the office grow its client base.This hybrid position plays a key role in both ensuring quality care delivery and supporting business growth — helping fulfill Right at Home Canada's mission to improve the quality of life for those we serve.

Duties and Responsibilities

Care Planning Responsibilities´

• Responds to inbound care inquiries.
• Discusses Right at Home services with prospective clients and families.
• Conducts client assessments and Couch Consults.
• Acts as a resource to client families throughout the care journey.
• Engages and enlists client or client family in the planning process.
• Develops and maintains individualized Care Plans.
• Leads Care Team assembly based on client needs.
• Coordinates schedules and services with the Scheduler.
• Communicates Care Plan expectations to the Care Team.
• Monitors and supervises care delivery.
• Updates and adjusts Care Plans as client needs evolve.
• Communicates regularly with clients, families, caregivers, and referral sources.
• Responds to urgent care or scheduling concerns.
• Recruits, supervises, and supports Care Team members.
• Maintains accurate client and employee records in the AlayaCare platform.

Business Development Responsibilities

• Schedules and conducts regular outreach to referral sources (target approximately 40 visits per week, as appropriate).
• Builds and strengthens relationships with healthcare professionals and community partners.
• Delivers one-on-one and group presentations (e.g., Lunch & Learns) to promote services.
• Identifies and participates in relevant trade shows, wellness fairs, and senior-focused events.
• Acts as a brand ambassador in the community.
• Monitors local opportunities for community awareness and engagement.
• Follows up promptly and professionally with all contacts and leads.
• Collaborates with the Business Development and Care Planning teams to align goals.
• Tracks outreach efforts and referral progress in Inflowcare or other CRM tools.
• Reports regularly on sales KPIs and strategy progress.

Secondary Duties´

• Attends joint marketing or strategy meetings with Care Planning and Sales or BD teams.
• Represents Right at Home at fundraisers, community BBQs, walks, and awareness events.
• Supports community networking efforts, including seniors' strategy groups and professional associations.
• Assists with special initiatives as needed by the office or regional team.

Core Competencies

• Holistic Thinking – Designs care plans based on a full understanding of the client's medical, emotional, and social needs
• Assessment Skills – Identifies appropriate levels of care, potential risks, and necessary supports
• Strategic Planning – Develops care plans that align with client goals and organizational standards
• Ethical Decision-Making – Applies privacy, consent, and autonomy principles in all recommendations
• Collaboration – Works closely with clients, families, caregivers, and referral partners
• Follow-through – Ensures care plans are communicated, implemented, monitored, and updated regularly
• Sales Acumen – Understands relationship-based selling and follow-up.
• Community Engagement – Actively builds and maintains external relationships.

Key Traits and Personal Qualities

• Must be legally entitled to work in Canada
• Empathetic and Compassionate
• Goal-oriented and results-driven.
• Highly Responsive
• Objective and Immediately Trustworthy
• Professional, Respected, and Knowledgeable
• Excellent communicator — written, verbal, and presentational.
• Supportive and Morale-Building
• Organized, Detail-Oriented, and a Skilled Multitasker
• Strong time manager
• Diplomatic and Tactful
• Approachable and Affable
• Confident in Problem Solving

Qualifications

• Post-secondary education in a related field (e.g., healthcare, social services, business, or administration) is preferred
• Previous experience in home care, healthcare or business development preferred.
• Proficient with Microsoft Office Suite, including Word, Excel, and Outlook
• Comfortable working with client databases and scheduling systems
• Vulnerable Sector Screening (VSS) required — must be issued within the past 6 months at time of hire´ Must hold current certification in First Aid and CPR (Level C or equivalent), and maintain it throughout employment.

Must possess a valid driver's license, proof of insurance, and access to a reliable vehicle for work-related travel.

This position is open to individuals who are eligible to work in Canada, and who meet all the essential requirements stated above.

Accommodation will be provided in all parts of the recruitment and assessment process as required under the RAH Accessibility policy.

Working Environment

This is a hybrid field/office role. Travel to client homes and availability for peer support calls or virtual consults is required. On-call or flexible availability may be requested depending on the region and client needs.

Job Type: Full-time

Pay: $45,000.00-$50,000.00 per year

Work Location: In person