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Senior Product Manager, SEO

2 weeks ago

Toronto, Ontario, Canada Yelp, Inc Full time $124,000 - $233,000
Summary

For 20 years, Yelp has been synonymous with helping consumers discover and connect with great local businesses - from restaurants and nail salons to movers and plumbers. With unmatched local business information, photos, and review content, Yelp provides a one-stop local platform to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment, or purchase. 

Currently, Yelp experiences 4 billion sessions and 100 million monthly active users in the US alone and has continued to grow organically. Yelp sees an opportunity for exponential growth by doubling down on efforts to address all local needs beyond finding restaurants. with potential for expansion in untapped markets and international areas, we expect transformational growth.

The Product Manager, SEO is a critical role within our high-performing product team to drive Yelp's critical SEO efforts. You will play a key role in achieving our vision of becoming the top SEO team in the market. You will collaborate with product and engineering teams with deep SEO expertise to build and optimize features that leverage Yelp's massive body of high quality content. Utilizing your strong skills and experience, you will own the SEO roadmap, implementing new strategies, and enhancing existing SEO levers such as structured data, internal linking, and meta optimization.

The culture at Yelp is a unique blend of a dynamic startup environment with the stability and resources of a successful public company. You will have full ownership of your focus area and be able to make fast decisions in a highly collaborative setting.

This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We'd love to have you apply, even if you don't feel you meet every single requirement in this posting. At Yelp, we're looking for great people, not just those who simply check off all the boxes.

What you'll do:
  • Own Yelp's SEO efforts - including creating new SEO levers, optimizing existing levers, testing strategy/execution, and contributing to cross-company initiative as part of the SEO center of excellence.
  • Develop and execute the vision and roadmap for SEO features.
  • Understand both end users (search engines and Yelp visitors) and build products and features that will further enhance growth without negatively impacting the consumer experience.
  • Partner closely with the tech organization, and other consumer PM teams, to ensure alignment, partnership and outcome delivery.
  • Build a SEO toolkit, that enables the turning of dials, to support targeted growth.
  • Use data to inform decision making on prioritization of roadmap and optimization of SEO experiments.
  • Mentor, and support the hiring efforts to grow a world-class SEO product team.
What it takes to succeed:
  • Multiple years of SEO product management experience.
  • Experience at a top-tier consumer or marketplace business that is rooted in A/B testing and witnessed massive user growth is highly preferred.
  • Demonstrated ability to understand a business and how to set product strategy.
  • Strong understanding and track record of implementing SEO product growth mechanics, ideally in a consumer marketplace/social business.
  • Proven experience in managing full product development lifecycle, from research and concept to release and future evolution in a high growth, scale-up environment.
  • Strong product sense and an ability to think about the business broadly.
  • Experience fostering an inclusive, collaborative, and accountable team culture.
  • Passionate about Yelp's mission of connecting people to great local businesses.
What you'll get:
  • Compensation range is CAD$124,000-233,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
  • This opportunity has the option to be fully remote in all locations across Canada.
  • You can find more information about Yelp's five star benefits here
Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include "Playing Well With Others" and "Authenticity."

We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, disability, or any other protected status.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations- or

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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