Community & Discord Manager

Company Overview

We build consumer brands differently — with the speed of a startup, the discipline of private equity, and the creative engine of a high-performance growth team.
Think of us as a mini Unilever, but leaner, faster, and designed for direct-response success.

We operate multiple brands generating $40M+ in annual revenue, each built on a 3-year scale-and-exit model, supported by centralized shared services across media, creative, operations, and product.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

Our culture is built on:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you thrive in fast-moving, community-driven, performance-first environments, this is your team.

Role Overview

The Community & Discord Manager owns the internal creator community experience for TikTok Shop. You will be responsible for building a vibrant, high-performing creator ecosystem that drives weekly GMV through engagement, coaching, education, events, and direct communication.

You're part community architect, part coach, part operations manager — ensuring our hundreds of internal creators are informed, motivated, and delivering performance-aligned content.

This is a full-time North America role with high visibility, high accountability, and direct impact on revenue.

Key ResponsibilitiesOwn and manage the internal creator Discord community, ensuring it is active, organized, and performance-driven.
 Build and execute the creator engagement strategy, including events, announcements, incentives, and challenges.
 Coach creators directly on content quality, best practices, TikTok Shop features, and performance optimization.
 Run daily community operations — answering questions, moderating discussions, sharing updates, and directing creators to resources.
 Host bi-weekly coaching sessions or AMAs, supporting creators on trends, hooks, and performance tactics.
 Develop channel structures that support education, communication, and collaboration (announcements, wins, inspiration, peer chat).
 Surface top performers and inactive creators to the Creator Partnerships Manager for incentive or re-engagement strategies.
 Create digestible TikTok updates and distribute them to keep creators informed about platform changes.
 Maintain the resource library — best-performing hooks, starter kits, FAQs, selling guides, and trend recaps.
 Collect creator feedback via polls, surveys, and community discussions to improve the program.
 Drive creator retention through recognition programs, incentives, and ongoing support.
 Key Performance Indicators (KPIs)Creator engagement rate inside Discord (daily active users, message participation, session attendance)
 Creator content output per week
 GMV generated by internal creators
 Creator retention, activation rate, and churn reduction
 Response time and quality of community support
 Success Benchmarks (30–60–90 Days)30 DaysLearn all systems, creator archetypes, and community workflows.
 Take ownership of daily Discord operations.
 Launch the updated community engagement calendar.
 60 DaysHost your first coaching sessions and implement new engagement formats.
 Improve community response times and overall participation.
 Launch a resource library and trend-sharing workflow.
 90 DaysDeliver measurable lift in creator output and GMV.
 Build a scalable community framework that supports 300+ active creators.
 Establish monthly challenges, incentive programs, and coaching systems.
 Required Skills & QualificationsMust-Have2–4+ years experience in community management, creator relations, influencer marketing, or social media
 Deep understanding of TikTok culture, creator behavior, and social-first content
 Excellent communication and relationship-building skills
 Experience hosting events, workshops, or live coaching sessions
 Highly organized and able to manage high-volume community engagement
 Fast execution and a proactive mindset Experience using Discord communities at scale
 Nice-to-HaveFamiliarity with TikTok Shop, GMV Max, or social commerce ecosystems
 Background in content creation, trend analysis, or creative strategy
 Experience building creator programs or educational resources
 Who Should Apply? YES — Ideal CandidatesNatural community builders who love connecting people
 Creators or creator-ecosystem operators who understand content
 High-energy communicators with a coaching mindset
 People who thrive in high-speed, high-impact environments
 Operators who want direct influence on revenue through community
  NO — Do Not Apply IfYou dislike hosting discussions or coaching creators
 You prefer predictable, low-interaction roles
 You struggle with organization or high message volume
 You avoid taking initiative or owning outcomes
 Why Join Us?Build and lead the central hub of our entire creator ecosystem
 High autonomy with direct impact on weekly GMV
 Work with elite growth, media, and creative operators
 Be part of a high-performance culture that values speed, clarity, and results
 Massive opportunities for role expansion as community scales
 Compensation & Benefits$50,000–$70,000 annual salary
 Performance-based bonuses
 Equity opportunity
 Flexible hybrid/remote structure
 Access to creator resources, training, and events
 Application Process

1. Resume submission
    
2. Community strategy assessment
    
3. Interview with Creator & Community Leadership
    
4. Live Discord walkthrough / scenario test
    
5. Final interview + offer

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