Pipeline - Sales Representative

2 weeks ago


Kitchener, Ontario, Canada Western Financial Group Full time $60,000 - $80,000 per year

Truthfulness | Fairness | Value | Loyalty
At Western Financial Group, we take pride in being one of Canada's largest insurance brokers. Our strength lies in our incredible team of over 2,200 dedicated professionals, spread across 180+ locations nationwide. Together, we create a supportive and collaborative environment that has earned us the recognition of one of Forbes Canada's Best Employers.

Discover a workplace where your well-being is a priority, and your contributions make a real difference. With competitive benefits, a strong community focus, and a commitment to work-life balance, Western is not just a place to work, it's a place to thrive

Join our team and experience the Western difference – where caring for our customers, communities and team members is our passion

Sales Representative
Carve your path to success by learning from industry sales experts who sell our unique Commercial Insurance programs to independent businesses across Canada. Our high-performance team will help you enhance your discipline and help refine the skills required to achieve your goals.

Western offers our Commercial Sales representatives an Annual base Salary plus unlimited commissions, including annual and monthly bonus payouts.

The Expectation

  • Support the innate desire to generate new business opportunities both independently and working as a team
  • Strategize and refine your sales approach by focusing on target market prospects
  • Constantly adapt your cold-calling strategies to attract new customers, set personal quotas and monitor your performance using proven KPIs,
  • Possess the confidence to interact with clients while obtaining relevant information through our sophisticated sales process
  • Demonstrate superior active listening skills to understand prospects' needs through building long-term, trusting relationships and turn leads as sales opportunities
  • Exhibit outstanding organizational skills to efficiently navigate our CRM program

The Requirements

  • RIBO License an asset (will be required to obtain within 3 months)
  • Post-Secondary diploma or degree an asset
  • Proven relationship builder with strong negotiation, selling, and closing techniques
  • A resilient team player who is driven to achieve results with a positive attitude
  • A hunter mindset with an entrepreneurial mentality for proactively seeking and closing new business opportunities in the market

This is an active Pipeline for future Sales Positions, please leave your resume to be considered for future opportunities
At Western, we prioritize the well-being of our employees and are committed to fostering an inclusive environment that values diversity within our communities. We strive to create a workplace that is accessible, equitable, and supportive, ensuring that all team members feel valued and can thrive in their roles. As an equal opportunity employer, we welcome applicants from all backgrounds, and we encourage individuals to apply even if their experience does not fully meet all the criteria listed.

If you need assistance or have questions about requesting reasonable accommodation, please feel free to reach out to us at any time during the hiring process by contacting our Talent Acquisition team at or reviewing Careers Page on our website.

We value our employees and offer programs that enhance their lives. Eligible employees receive 3 weeks' vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits.

For over 20 years, community support has been integral to our culture through the Western Financial Group Communities Foundation
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