Software Development Engineer, Sponsored Products

Amazon's Sponsored Products and Brands division is building the next generation of AI-powered bidding systems that help millions of advertisers optimize their campaigns. We're looking for a Software Development Engineer II to join our Agentic Bidding Platform team, where you'll design and build the bidding controls and recommendations that directly impact how advertisers create, optimize, and grow their business on Amazon.

In this role, you'll own the development of three critical platform capabilities. First, you will build the AI engineering infrastructure that enables our bidding systems—developing systems for model fine-tuning, reinforcement learning, and preference optimization, while creating evaluation frameworks that ensure safety, reliability, and trust at scale. Second, you will interface agentic architectures that allow AI systems to work together seamlessly, including agent-to-agent communication protocols for discovery, negotiation, and task handoff, lifecycle management for agent sessions, and state management frameworks that persist context across multi-step workflows. Third, you will design and build experimentation systems that support multiple concurrent online experiments, accelerating our team's ability to test new bidding strategies and learn from real advertiser behavior.

As an SDE2, you'll work as an autonomous contributor. You will work backwards from advertiser needs—collaborating with product managers, scientists, and other engineers to understand business problems, then translating those into technical solutions. While you'll make independent decisions on implementation, you'll seek guidance from senior engineers and principals when facing complex architectural tradeoffs or ambiguous technical challenges where the business problem is clear but the path forward requires exploration.

The work you do will have direct, visible impact. Your infrastructure will power the AI systems that help a small business owner optimize their first campaign and enable enterprise brands to manage millions in ad spend. You'll be building customer-facing products where your technical decisions translate directly into advertiser success and the products customers discover on Amazon.

Key job responsibilities
* Design and develop the Agentic Bidding platform using Gen AI/ML technologies to deliver low-latency, secure advertiser experiences
* Build scalable systems that process millions of data points and optimize for cost efficiency through resource utilization, token consumption, and memory management
* Develop conversational AI and natural language interactions for advertiser bidding guidance
* Collaborate with cross-functional teams to integrate AI-driven solutions across the advertising ecosystem
* Identify and eliminate root causes of operational issues with permanent fixes; proactively improve team operations, tooling, and processes
* Write high-quality, maintainable code with clear documentation
* Provide meaningful code reviews, mentor engineers, and train new teammates on system architecture and operations

A day in the life
As a Software Engineer on the Agentic Bidding Platform team you will be filled with collaborative problem-solving, innovative technology development, and strategic thinking. You'll work alongside expert applied scientists, software engineers and product managers, exploring creative solutions to complex advertising challenges and developing sophisticated machine learning and AI models that transform how advertisers connect with shoppers.

About the team
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Amazon matches advertisers with shoppers through real-time auctions where advertisers bid to show ads based on what shoppers are currently browsing or searching for. More than 1.5 million Sponsored Products and Brands advertisers use bids to value the true price they want to pay to win an impression for their campaign. The Agentic Bidding Platform (ABP), provides these advertisers with suggested bid value, bidding controls to boost bids and performance estimates for their ad campaigns. Our vision is to improve advertiser experience, through guided bidding controls, to drive more conversions and improve key advertiser metrics. We're building latest AI solutions that empower advertisers to reach the right shoppers at the right time. Our team combines machine learning with deep shopping insights to create performant bidding tools that drive remarkable results. We have the freedom to innovate and experiment in this rapidly growing space, making a real impact on millions of advertisers and shoppers. If you're excited about shaping the future of e-commerce advertising through advanced technology, this is your opportunity to make a difference at scale.

Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we're helping businesses grow on and beyond

- 3+ years of non-internship professional software development experience
- 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- Experience programming with at least one software programming language
- Experience with AI/ML technologies

- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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