Digital Experience Coordinator

Purpose

The Digital Experience Coordinator reports to the Manager, Digital Experience on the Global Marketing team. This position is responsible for the execution of tactics designed to improve customer experience across our digital experiences and web platforms for B2C and B2B. This role requires familiarity with customer experience best practices, website and content management, email marketing, and digital performance reporting. The role will work on all guest- and partner-facing applications across the organization, with a focus on the global consumer websites, the B2B partner booking portal, and B2C guest portals.

Please note this is a 8 months contract opportunity.

Key Areas of Accountability

Content Management

• Manage website content based on stakeholder objectives, performance, and user and customer experience research.

• Create and update package itinerary information based on product changes, performance, best practices and research.

Website Management

• Participate in planning of usability testing for new applications and features

• Prepare reports on website performance, including pagespeed, usability, traffic, and conversion, compiling recommendations and next steps.

• Review new website feature opportunities against business requirements.

• Work directly with development and IT teams to answer questions, decide next-steps and troubleshoot issues.

• Communicate changes to our guest and agent platforms to the wider organization.

• Document marketing activities in Google Analytics annotations to track activities that may impact website or campaign traffic.

• Assist with Google Analytics reporting as requested by the wider marketing and sales teams.

• Participate in the brainstorming, planning and prioritization of AB testing experiments, with stakeholders across the business.

• Build and launch AB tests.

Graphic Design

• Create and update digital assets, including banner ads, PDFs, and landing pages for both B2C and B2B lines of business.

• Work collaboratively with vendors, internal stakeholders and the rest of the marketing and communications teams.

• Participate in the design of new website components.

• Participate in creative review and evaluation.

Email Marketing

• Participate in the planning and execution of effective email campaigns.

• Set up AB tests using email software tools

• Participate in the ongoing optimization of email programs by testing creative, copy, timing, offers, and targeting.

• Test and ensure quality assurance on emails before deployment.

• Monitor and report on the effectiveness of email campaigns.

Operational and Administrative Activities

• Management, trafficking, and execution of the digital marketing inbox requests.

• Assist with getting monthly invoices signed and delivered to accounting.

• Review processes and procedures to identify opportunities to improve efficiencies when working with wider marketing and communications teams.

• Train and educate wider marketing and communications teams on digital applications, processes and best practices.

Qualifications

Education, Certification, and Licenses

• Post-secondary education in marketing with a digital focus, human computer interaction or related area of study, or relevant experience.

• Completion of Google Analytics Academy course.

Experience

• 2+ years in an online marketing, content management or graphic design role.

• Exposure to product and project management methodologies.

• Experience with Microsoft Office applications.

Skills and Attributes

• Knowledge of AB testing and CRO.

• Familiarity with Google Analytics with a focus on ecommerce functionality.

• Knowledge of Drupal or similar website content management systems.

• Basic knowledge of Marketo or similar email marketing tools.

• Familiarity with Salesforce.

• Basic knowledge of HTML and CSS.

• Basic knowledge of website architecture and frameworks.

• Strong communication skills.

• Proven ability to collaborate effectively with cross-functional teams and deliver strong performance results.

Work Environment

• Must be legally entitled to work in Canada

• Corporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the office.

Compensation

• The base salary offered for this role is $52,000 to $64,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.

• Eligible for Armstrong Collective's discretionary bonus program

Eligible Benefits

Armstrong Collective supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

• Vacation time and sick time
• Employee & Family Assitance Program

Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.

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