Manager, Digital Fundraising

Position Profile:

Location: Humber River Health Foundation

Reports to: Director, Marketing & Communications

Term: 16-Month Maternity Leave Contract (Full-Time)

Work Model: Hybrid (minimum 3 days in office weekly)

Position Overview

We're on the hunt for a digital fundraising maestro—someone strategic, data-driven, and storytelling-savvy—to lead Humber's digital campaigns, annual giving initiatives (Direct Mail, Monthly Giving, Staff Giving and Tribute Giving), and donor engagement programs. You'll ensure these multi-channel efforts delight supporters, grow revenue, and amplify the Foundation's mission of advancing compassionate care and innovation.

Key Responsibilities

Digital Campaign Leadership

• Design, execute, and optimize multi-channel digital fundraising campaigns—including email solicitation, social media, digital ads, and donation landing pages.
• Use automation, A/B testing, segmentation, and dynamic content to drive engagement and conversion.

Annual Giving Program Management

• Lead and manage Humber's Annual Giving campaigns, including Direct Mail, Monthly Giving, Staff Giving and Tribute Giving
• Plan and oversee campaign logistics: production timelines, vendor coordination, messaging strategy, and stewardship follow-through.
• Draft compelling appeal content, stewardship letters, donor recognition materials, and ensure consistent and personalized donor touches.
• Monitor campaign performance and use data to refine tactics and bolster year-over-year donor retention and revenue growth.

Platform & Content Management

• Oversee the digital fundraising tech stack—email platforms, CRMs, social channels, and analytics dashboards.
• Improve donor experiences with optimized forms, CTAs, landing pages, and seamless workflows.

Analytics & Performance Reporting

• Track campaign metrics: open/click-through rates, conversion, retention, and ROI.
• Create dashboards and articulate insights to leadership to guide strategy and decision-making.

Virtual Engagement & Creative Content

• Support donor livestreams, virtual events, video messages, and other digital engagement opportunities.
• Collaborate with Communications to develop storytelling collateral that resonates with varied donor audiences.

Cross-Functional Collaboration

• Work closely with the Stewardship, Database and Development teams to align donor recognition, impact reporting, and personalized engagement touchpoints with digital and annual giving strategies.
• Ensure messaging and experiences are cohesive, brand-aligned, and impactful across all donor touchpoints

Qualifications & Skills

• Post-secondary degree in fundraising, marketing, communications, or related field (or equivalent experience).
• 3–5 years' experience in digital fundraising and managing annual giving programs (e.g., direct mail, multi-channel appeals).
• Proficient with email platforms, CRM systems, analytics tools, and digital ad systems.
• Skilled in campaign segmentation, automation, A/B testing, and donor communications.
• Data-savvy, with ability to translate metrics into storytelling and strategic guidance.

Why Humber River Health Foundation?

You'll join a purpose-driven, upbeat team passionate about making healthcare better. Your leadership in digital and annual giving will directly support innovation and patient care—an opportunity to truly make a difference over the next 16 months and beyond.

Humber River Health Foundation supports Humber River Health, North America's first fully digital hospital. We're proud to fund cutting-edge technology, compassionate patient care, and innovation that makes a real difference — for our community and for the future of healthcare.

At the Foundation, we're a small team with big goals, working together to raise the funds that make all of this possible.

Please refer to the Foundation and the Humber River Health website for additional information.