senior advisor, sponsorship and event marketing

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

Are you ready to use your talent and creativity to make a difference in the success of Canadian entrepreneurs? BDC is seeking to fill the position of Senior Advisor, Sponsorships & Event Marketing assigned to BDC Capital, its investment arm offering a wide range of venture capital solutions to help grow the country's most innovative companies. This person is responsible for creating inclusive sponsorships and events that delight our clients and meet the needs of the business line. As part of a diverse and agile team, you'll help drive marketing and sales efforts by crafting experiences that inspire, educated and excite entrepreneurs and drive them to create more.

CHALLENGES TO BE MET

• Identify, recommend, negotiate, implement and evaluate national or major sponsorships and other communication activities related to priority sectors and segments of activity. 

• Act as an event manager and execute memorable brand experience for all participants, both virtual and/or in-person, ranging from large conferences and webinars to small workshops, and develop communication materials to constantly improve overall experience and meet business objectives.

• Scope/propose new events and activities based on marketing strategies and business opportunities that promote, enhance and protect the organization brand reputation.

• Cross functionally partner with several teams across the organization to bring events and sponsorships to life by driving alignment between event goals, messaging, and measurable outcomes.

• Serve as an internal reference for sharing event marketing best practices, tools and other resources to streamline event requests management in the organization and contribute to client acquisition and retention strategies.

• Implement key performance indicators to evaluate success and align each activity or event, in particular visibility and business development.  

• Embrace a mindset of continuous improvement by exploring and integrating emerging technologies, including artificial intelligence, to optimize processes, foster innovation, and enhance the efficiency of sponsorship and event marketing activities within the team.

WHAT WE ARE LOOKING FOR

The ideal candidate will demonstrate exceptional drive, a strong customer-centric approach, and a collaborative spirit within a team. Experience in planning and organizing online and offline events and sponsorships for a variety of external audiences that meet BDC's strategic communications objectives.

If you can answer YES to the following questions, you may be just the person we are looking for:

• Do you have a bachelor's degree in communications, public relations or a related field?

• Do you have more than 10 years of experience in communications in medium-size or large business with a national presence. Even better, is this experience in the financial sector and in B2B marketing?

• Do you have 4 years of great experience with organizing, coordinating and implementing successful virtual/offline marketing events that deliver results?

• Do you have very good knowledge of MS Office (Word, Excel, PowerPoint)? Even better, do you have knowledge of online event management software?

• Do you consider yourself an autonomous, creative and detail-oriented person?

• Do you have strong project management and multi-tasking skills, and an ability to deliver several projects within tight deadlines using Agile Marketing or Kanban methodology?

• Do you have experience working with a diversity of audiences including women, Indigenous, Black and LGBTQ2+ entrepreneurs?

• Are you comfortable communicating in English and French, written and spoken?

If you are keen to join a high-performance team and you value ethics and client experience, apply today

Proudly one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.