Channel Strategy Specialist
1 week ago
Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.
Introduction:
Robertson is seeking a skilled
Channel Strategy Specialist
to join our client
.
Contract Period:
12 months with potential to extend or convert
Pay Rate:
Starting from $32 per hour
Location
:
Toronto, ON
Location Type
: Hybrid;
4 days onsite - current 3 days onsite
Business Hours:
Monday-Friday; 9:00 AM – 5:00 PM
Job Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end-to-end omni-channel measurement
Experience & Qualification Requirement:
- 2-3 Years Experience in media planning
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech, Ad Operations), either directly in execution, strategy or in media planning.
- Project management experience
- Stakeholder management
- Ability to articulate results/impact of efforts
- Experience in monitoring campaign performance and optimizing when required
- Analytical to help make data driven decisions
- Media planner, agency experience
- Agency and/or Loyalty experience is an asset
- Previous banking/FI experience
- Credit card experience
- Contact external vendors
- Ability to create go-to-market strategies
- Ability Communicate results
**** ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS ****
***We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team. ***
How to Apply:
If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.
Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment.
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