Marketing Manager

Are you motivated by using your talents to support others? Come work for one of BC's top regulated colleges

Established in 1903, Sprott Shaw College is a regulated post-secondary institution with 16 government-designated campuses across British Columbia. We take great pride in educating and preparing our students for rewarding and relevant careers in Administration, Business, Trades & Design, Nursing & Healthcare, and Child, Family & Community Support.

Sprott Shaw College is one of the oldest colleges in British Columbia with over 120 years of storied history. As an organization, we cultivate professional growth and positive working environments for our employees, which fosters our values of Community, Diversity, Integrity, Quality, Respect, and Results-Oriented.

Reporting to the Executive Director and Vice-President of the International Department, the Marketing Manager is responsible for the development, coordination, and execution of international marketing and recruitment strategies, with a primary focus on attracting international students to Sprott Shaw College's healthcare programs.

Responsibilities

• Assists the Executive Director and the Vice-President in reaching the goals of the International Team
• Promotes and raises awareness of SSC's educational programs to international markets, with a focus on international recruitment for the healthcare programs
• Proposes team goals and budgets aligned with international market needs and healthcare program targets.
• Develop long-term and short-term marketing and recruitment plans, including strategies specifically aimed at recruiting international students.
• Completes all recruitment and marketing activities set and agreed to by the team
• Develops and manages business partnerships, including, but not limited to, agencies, institutions and schools, with emphasis on partnerships that support international healthcare student pathways
• Handles inquiry calls, walk-ins, leads on Lead Centre and sets appointments
• Creates leads to Lead Centre and updates them when needed
• Schedule admission appointments, conduct admission interviews and follow up with prospective students, including those pursuing nursing credentials
• Completes enrollment applications with students and collects registration fees
• Assists students in overcoming obstacles and helps them in the enrollment process, providing guidance tailored to international applicants, including those entering Nursing programs
• Ensure all completed files are provided to the Administrator for input into FAST and review files completed by Advisors.
• Follows up on non-registered or inactive prospective students
• Keeps direct supervisors informed about any student concerns, student challenges, issues and situations that may impact retention or enrollment, especially for international nursing students
• Provides exemplary customer service in all interactions
• Conducts training programs designed for agencies to enhance their understanding, promotion, and recruitment of students for SSC healthcare programs.
• Attend international team meetings, training and workshops
• Updates regular reports and provides special reports requested by supervisors

Duties and responsibilities may be added, deleted or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

Qualifications and Education

• Post-secondary education required
• Bachelor's degree in Nursing or a similar qualification in healthcare, whether obtained locally or internationally, is required.
• Minimum two (2) years of related working experience in international recruitment, marketing, advising or program promotion.
• Strong knowledge of healthcare programs preferred.
• Ability to travel within British Columbia

Skills

Knowledge of MS Office and database systems | Excellent communication and interpersonal skills | Excellent Customer Service Skills | Excellent presentation skills | Good organizational skills

Competencies

Service Orientation | Teamwork | Accountability | Communication | Planning and Organizing | Problem Solving

What We Offer

• Reimbursement of practicing license or professional association membership fees
• Education and training allowance
• Tuition discount for spouse and children
• Comprehensive extended health benefits
• Disability and life insurance
• RRSP matching
• Employee and Family Assistance Program
• Work-life balance

Commitment to Equity, Diversity & Inclusion

Sprott Shaw College is an Equal Opportunity Employer and welcomes all applicants to apply and does not discriminate based on race, national/ethnic origin, colour, religion, sex, age, sexual orientation, marital status, family status, and/or disability. We encourage candidates who have experienced barriers in employment opportunities to apply.

Please note that due to the volume of applications received, only those selected for an interview will be contacted. Please do not contact the campus directly.

Job Types: Full-time, Permanent

Pay: $71,500.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• RRSP match

Work Location: In person