Manager, Growth Marketing

Ensemble Travel Group
is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Part of Kensington Tours since June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and proprietary travel platforms such as ADX that offers agents instant commission visibility, one click insurance and more to improve efficiencies and earnings. Ensemble maintains offices in Toronto and New York.

About the Role
We're hiring a data-driven Manager, Growth Marketing (Paid Media) to support lead generation efforts and campaign execution across our performance programs. This includes:

• Lead generation on our brand-new product launch focused on a B2C and B2B travel audience.
• Driving B2C luxury traveler adoption of our editorial travel website and leveraging our travel advisors to book travel.
• Adoption across a B2B audience both within and outside our network of Ensemble's exclusive travel booking tool.
• Lastly, support marketing campaigns that drive travel agencies to join Ensemble – a travel consortium.

This role is ideal for someone who loves testing, optimizing, and running fast-paced performance marketing campaigns across platforms.

Key Responsibilities

• Build and manage digital ad campaigns (Google Ads, TikTok, Meta, Pinterest, Reddit, Quora, LinkedIn, etc.) to support lead generation across all three focus areas.
• Launch and optimize landing pages, lead capture forms, conversion flows and tracking for acquisition and member engagement.
• Support efforts that involve marketing campaigns with industry trade vendors.
• Work cross-functionally with design and content teams to develop campaign creative and email sequences.
• Support outbound email campaigns to drive adoption of Ensemble's exclusive booking platform.
• Partner with business development and member engagement teams to align messaging and maximize lead quality.
• Track KPIs and analyze performance trends, reporting and presenting learnings and clear recommendations regularly.
• Make front-end website updates as needed across both and to ensure pages are optimized for performance, SEO, and user experience.

The person who will love this job...

• Have passion for the consumer; be an insights-driven marketer.
• Bring a data first approach.
• Thrives in a fast-paced, high-performance entrepreneurial environment with the ability to roll up their sleeves and get to work with minimal oversight.
• Is a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders.
• Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers.

What We're Looking For

• 3–5 years of hands-on experience in digital/growth marketing, with proven success running performance marketing campaigns
• Comfortable running ads across Google, Meta, TikTok and LinkedIn, Reddit, Quora and experienced in optimizing conversions.
• Strong understanding of ad metrics. You are comfortable reporting and building dashboards to show CAC, RoAS, etc.
• Strong understanding of lead funnels, retargeting, and A/B testing strategies
• Fluent with tools like HubSpot, GA4, SEMrush and more.
• Analytical mindset with a passion for fast testing and learning
• Self-starter who's comfortable working independently in a fast-moving environment. Comfortable iterating fast.
• Strong analytical capabilities with proven expertise in problem solving and multiple project management.
• Detail oriented person who moves quickly but not in service of mistakes or errors
• Front-end development experience is a must.
• In depth experience developing and executing marketing plans.
• Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.
• Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.
• Travel industry experience a plus, startup experience a plus.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.