Automation and Digital Sales Manager

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day.

And we need people like you to make it happen.

We empower you to reach your potential with opportunities to  make an impact to be proud of – for food, people and the planet.

Every day, hundreds of millions of people depend on the food industry. So, for us, how we automate food processing and packaging needs to be world-class. 
We are leading the digital transformation across the food and beverage industry, and we are looking for an Automation and Digital Sales Manager to identify, develop and secure new business opportunities for our Automation and Digital solutions portfolio. 
This is a high-impact role connecting customers with innovative digital solutions that deliver real business value. This is a role for someone who thrives in a dynamic, fast-paced environment and is motivated by the challenge of opening new doors and closing strategic deals.
You can be based in any of our offices in Canada.
You will be travelling 50% of your time to our customer sites.
Tetra Pak is not sponsoring work visas or relocation for this position. 
Tetra Pak is not considering applicants who require international relocation to Canada.

As an Automation and Digital Sales Manager you will: 

• Develop and execute a robust business development strategy to drive sales and profitability.
• Identify and pursue new business opportunities, including untapped customer segments and markets beyond traditional Tetra Pak offerings.
• Lead customer value analysis workshops to uncover needs and design tailored digital solutions.
• Collaborate with internal teams to integrate digital solutions into various workstreams and workflows, such as new product introductions and account planning.
• Drive the bidding process by working closely with pre-project teams to prepare quotations and formulate contracts.
• Act as a trusted advisor to customers on their digital transformation journeys, helping them understand the business value of smart manufacturing.
• Build and nurture strategic partnerships with consultancy firms, OEMs (Original Equipment Manufacturers), system integrators, and technology providers.
• Represent Tetra Pak at trade fairs, webinars, summits, and conferences, positioning us as a leader in digital innovation.
• Stay ahead of industry trends and emerging technologies such as IIoT, Cloud, Big Data, and Analytics, and share insights with internal and external stakeholders.
• Lead the analysis of market trends, competitor activity, and customer needs to inform strategy and solution development.
• Champion a culture of innovation, inclusion, and continuous improvement within the digital solutions space.

• University Degree in Engineering, ideally in electrical, electronics, mechatronics, robotics or automation.
• Fluent in English is a must. French is considered a plus.
• 5+ years of experience blending business development, sales, or strategic partnerships within automation, digital solutions, or industrial robotic technology.
• A proven track record in sales hunting roles, opening new accounts and closing complex deals.
• Strong analytical and consultative skills, with the ability to translate customer needs into compelling value propositions.
• Excellent communication, influencing and presentation skills, with confidence in engaging senior stakeholders and technical audiences.
• Resilience for ambiguity, uncertainty, volatility and complexity.
• Ability to navigate cross-functional, multicultural teams across global markets.
• A passion for innovation and a deep interest in digital technologies and their application in manufacturing.

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• A culture that pioneers a spirit of innovation where our industry experts drive visible results
• An equal opportunity employment experience that values diversity and inclusion
• Market competitive compensation and benefits with flexible working arrangements

If you are inspired to be part of our promise to protect what's good; for food, people, and the planet, apply through our careers page at  

This job posting expires on December 31, 2025.

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.