Social Media

Location: Markham, ON

Reports to: Marketing Manager & VP

About Yogen Früz

Yogen Früz is a global frozen yogurt brand that's been serving smiles since 1986. With hundreds of locations worldwide, we're on a mission to make healthy living fun, fresh, and delicious, from our iconic stores to our new retail and product launches.

We're looking for a Social Media & Content Manager who lives and breathes short-form content. Someone who can concept, film, and edit videos that stop people mid-scroll, and tell the Yogen Früz story in a fun, visually captivating way across TikTok, Instagram, Youtube and emerging social platforms.

Role Overview

The Social Media & Content Manager will lead day-to-day content creation and community growth for Yogen Früz. This is a hands-on creative role, ideal for someone who's part videographer, part editor, part storyteller. You'll work directly with our marketing and brand teams to capture real moments in-store, showcase new products, and build a loyal digital community that connects with our fresh, vibrant brand.

Key Responsibilities

• Content Creation & Videography
• Conceptualize, film, and edit engaging short-form videos (TikTok, Reels, YouTube Shorts) that highlight products, people, and the brand experience.
• Capture in-store and behind-the-scenes footage for campaigns, product drops, and franchise showcases.
• Manage the content calendar and ensure a steady flow of high-quality, on-trend video content.
• Social Media Management
• Post, engage, and respond daily across all brand channels.
• Stay on top of platform trends, audio, and creative styles to keep content fresh and relevant.
• Collaborate with franchisees and team members to source authentic, local content from stores worldwide.
• Campaign Execution & Collaboration
• Work with marketing and design teams on cross-brand campaigns and limited-time offers (LTOs).
• Help develop influencer partnerships and UGC programs that expand brand reach.
• Support retail, franchise, and new product initiatives through creative storytelling.
• Analytics & Growth
• Monitor performance metrics and optimize content based on engagement, reach, and audience insights.
• Report monthly on content performance and social growth.

Qualifications

• 1–7 years experience in social media, videography, or digital content creation (F&B, lifestyle, or retail preferred).
• Proven experience shooting and editing vertical video content for TikTok and Instagram.
• Skilled with mobile and DSLR videography, lighting, and editing software (CapCut, Premiere Pro, Final Cut, or similar).
• Creative eye for framing, sound, and storytelling, with a natural sense of what performs online.
• Strong understanding of current social trends, audio use, and viral content mechanics.
• Entrepreneurial, self-motivated, and comfortable filming on the go in fast-paced environments.

What We Offer

• Competitive salary + creative performance incentives.
• Freedom to experiment and help shape the visual voice of a global brand.
• Access to cross-brand opportunities within IFI (Pinkberry, Sweet Jesus, Swensen's, and more).
• A collaborative and fun environment where your creativity directly drives growth.

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Ability to commute/relocate:

• Markham, ON L3R 8V2: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you legally eligible to work in Canada?
• Will you now or in the future require immigration sponsorship for an employment visa or work permit status?
• What is your desired salary? (Please provide a range)

Experience:

• social media, videography, or digital content creation : 1 year (required)

Work Location: In person