Manager, Encor Marketing

Highlights of the job

We are hiring a full-time, permanent

Manager, Encor

Marketing

professional

working out of our

Edmonton

,

AB

office

.

This role is eligible for our hybrid Where We Work program.

This opportunity is open to internal or external candidates. Current EPCOR Employees, please ensure that you are using your

""

email address to apply.

As our Marketing Manager, you'll

help shape how Albertans experience our brand

. 

You'll

lead

a talented team to build campaigns,

marketing programs and systems

that resonate, drive

growth

and reflect

the communities we serve.

This isn't just a marketing role

–

it's a chance to lead with heart, think big, and make a measurable impact. If you're passionate about building brands, love data as much as storytelling, and thrive in fast-paced environments, we want to meet you.

What you'd be responsible for

Reporting to the

Senior

Manager

,

Encor

Marketing

,

you

will have the following key accountabilities:

Brand Strategy &

Marketing Funnel

• Collaborating

with our Senior Manager, Mar

keting

on evolving our brand vision, promise, and go-to-market strategy for both residential and commercial markets
- Owning the full marketing funnel – from awareness to conversion and retention – across digital, mass media

and community channels
- Supporting product launches with naming,

campaign planning,

messaging, visuals, and landing page strategy

Team Leadership & Development

• Guiding and growing a team of

four

marketers

in the fields of digital marketing, content and social media,

acquisition

and loyalty—supporting their development and success

.
- Creating positive momentum to drive high team engagement through effective

collaboration, team activities, coaching and mentorship.

Creative & Agency Oversight

• Overseeing creative development

and management

from our

agency and

creative

partners to ensure

the work

spark

s

interest, drive

s

action

and achieves goals efficiently
- Reviewing and approving creative briefs

,

project plans

and

assets

to ensure consistency, efficiency,

compliance

and strategic alignment across all channels

Customer Experience & Insights

• Partnering with

our broader team

to deliver customer-first experiences and bring customer insights into everything we do
- Analyzing customer feedback and behavioral data to inform messaging, improve engagement, and guide campaign direction

Performance & Optimization

• Managing marketing budgets

while

ensuring

a

smart, efficient spend
- Tracking brand health, marketing

Return on Investment (

ROI

)

and key performance metrics
- Testing and learning with pilot

initiatives

and sharing insights across the team
- Overseeing paid search and digital performance, offering recommendations for optimization

Community Engagement & Owned Channels

• Leading sponsorships, donations, and local engagement

plans
- Supporting owned channels (website, social,

Interactive Voice Response (

IVR

)

, etc.) with fresh, relevant messaging

This isn't the whole list of course

and given we are a

small but high performing team, we pitch in wherever needed.

What's required to be successful

You're bringing a mix of technical expertise,

leadership

behaviours and creative vision, backed by:

Required (Must Haves):

• A

degree

in marketing, business, marketing, communications, or a related field
- Experience that includes:
years

• 5

  +

  years

  leading a multidisciplinary marketing team
  - Managing multiple campaigns and deadlines simultaneously

  , with strong prioritization and organizational skills.

  You are highly adaptable.
  - Deep

knowledge of mass media, social (paid and organic), search, email, direct mail and community marketing
- Comfort with

Key performance Indicators (

KPIs

)

and performance metrics

.
- A test-and-learn mindset

—

you're always

curious and open to new ideas

.
- Strong communicator and collaborator

across teams and levels

.
- Confident presenter

with a knack for

storytelling

and

can

tell a story

with data

.
- Customer-

centric mindset

–

you care deeply about

solving real problems

.

Assets (Nice-to-Haves):

• Experience in a

fast-paced

marketing agency or corporate marketing department
- A track record of launching new products or services

and an iterative approach
- Comfort with ambiguity and a knack for finding clarity
- Experience using data to personalize messaging and target customers
- Familiarity with

Go To Market (

GTM

)

strategies and startup-style environments
- Understanding of the Alberta competitive energy market.

Other important facts about this job

Jurisdiction

: MGMT

Hours of work

: 80 hours biweekly

Learn more about

Working at EPCOR

Follow us on

LinkedIn

,

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,

Glassdoor

or

Facebook

Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
• If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required.

Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
- A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.

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