Student Enrollment

TITLE: Student Enrollment & Sales Officer

POSITION OVERVIEW:

Alexander College is seeking an experienced and dynamic Student Enrollment & Sales Officer to develop and implement marketing initiatives targeting Grade 12 students and recent high school graduates across British Columbia and Canada. This role focuses on strengthening the College's presence within the BC education community by building relationships with high schools, coordinating recruitment events, and executing strategic marketing campaigns that highlight Alexander College's programs, including University Transfer pathways to UBC, SFU, UVic, and other major universities.

EMPLOYMENT TYPE: Full time, Permanent

WHY JOIN US:

• Group extended health, dental, and life benefits
• GRSP matching contributions
• Paid vacation time
• Professional Development encouragement and reimbursement
• Employee Assistance Program
• Employee engagement events and activities
• Facilities: Brand new campus and office space that emphasizes a culture of environmentally friendly practices. Secure bike lockers and shower.
• Supportive, friendly, and encouraging team of people

WHO WE ARE: Alexander College is a private post-secondary institution serving approximately 4,000 students every year. Students choose to study at Alexander College to complete their Associate of Arts or Science degree or take a variety of University Transfer courses. We strive for excellence in higher education for students from many cultural backgrounds and language abilities by providing university transfer courses and degree programs, individual support services, and campus activities to foster local and global community engagement.

SALARY RANGE: $60,000-$80,000 (based on experience)

WORK WEEK: The Employee will work during regular business hours, Monday to Friday, for 37.5 hours per week (not including a 30-minute unpaid meal break per day). Flexibility will be required.

• College operating hours are 8:00 am to 9:00 pm and shifts will either be opening or closing
• Saturday day shift may be required on occasion
• Occasional overtime may be required

LOCATION: The Burnaby and Vancouver campuses. Flexibility to travel within the province or across Canada, and to work at both campuses, will be required.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3–5 years of marketing experience, preferably in education, youth outreach, or student recruitment.
• Proven experience developing campaigns that appeal to youth and young adult audiences.
• Knowledge of BC's high school and post-secondary education systems.
• Experience managing outreach or engagement events.
• Familiarity with digital marketing tools, analytics platforms, and CRM systems.
• Strong project management and organizational skills.
• Excellent verbal and written communication skills.
• Demonstrated ability to plan and execute marketing strategies and outreach campaigns.
• Understanding of cultural diversity and inclusivity when communicating with diverse audiences.

RESPONSIBILITIES:

• Develop and execute marketing campaigns aimed at attracting BC high school students to Alexander College.
• Plan and coordinate outreach events such as school visits, career fairs, and open houses.
• Build and maintain relationships with local high schools, guidance counselors, and community organizations.
• Create content for digital platforms, including social media, newsletters, and email campaigns.
• Monitor and analyze campaign performance to refine recruitment strategies.
• Meet with and enroll students both virtually and in-person based on their educational specifications and requirements
• Complete lead follow-ups using different tools such as emailing, calling, texting and if required, meeting virtually or in-person at the campus.
• Ensure CRM is up to date and lead follow-up steps are performed correctly
• Assist the Marketing and Enrollment Department in conceiving, implementing, administering, and evaluating marketing plans for the College
• Perform other duties as assigned by the Marketing and Enrollment Managers

HOW TO APPLY:

If you are interested and you would like to apply, please visit our careers page for the full position description: and e-mail your cover letter and resume with the e-mail title being "[Your Full-name]_Enrollment & Sales Officer 2025". In your cover letter, be sure to tell us what you would bring to this team and why you'd be perfect for this role. Only shortlisted applicants will be contacted.

No phone calls please.

Alexander College values the diversity of its community and is committed to creating an inclusive and equitable learning and working environment. We welcome applications from all qualified candidates, including those from groups that have been historically underrepresented in post-secondary education, and we strongly encourage applications from Indigenous Peoples. Please note that Canadians and permanent residents will be given priority. Thank you

Job Types: Full-time, Permanent

Pay: $60,000.00-$80,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care

Ability to commute/relocate:

• Burnaby, BC V5H 4T6: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Experience:

• student recruitment: 3 years (required)

Work Location: In person