Marketing & Events Specialist

What we do

PHL Capital is a Canadian alternative mortgage lender that provides tailored products for borrowers who may not qualify for conventional financing. Partnering with mortgage brokers and investors, we offer reliable, transparent, and flexible options, focusing on strong relationships, market expertise, and ethical lending practices.

Why join PHL

We offer a supportive and engaging work environment where your creativity and skills matter, giving you the opportunity to make a meaningful impact with a passionate team that prioritizes growth for everyone.

• Compensation: $70,000 - $80,000 plus bonus
• Generous vacation and benefit coverage (100% covered health, dental, vision care)
• RRSP matching
• Free access to an on-site gym
• Lively company celebrations and events throughout the year
• Flexibility to work from home 1 day/week

Who we are

Our incredible staff spans three provinces across Canada, coming together as a diverse group of tenured professionals who shape our vibrant workplace culture. We value the individuality of each team member, recognizing that our combined strengths amplify our effectiveness as a unit. At PHL, we foster collaboration, encourage personal growth, and strive to honor our values every day.

Our Values:

• Passion: Be All In -
  We are all about PHL's success. Bringing our A-game daily, we take pride in our work and have fun along the way.
• Trust: Keep It Real -
  Transparency and honesty guide us. We keep our promises, communicate openly, and value the balance of give and take.
• Growth: Always Get Better -
  Continuous improvement happens daily. We embrace challenges, learn from feedback, and commit to growing every day.
• Teamwork: Stronger Together -
  Collaboration is key. By sharing our knowledge and empowering each other, we achieve amazing results for our clients.
• Impact: Make It Count -
  We celebrate great work and are focused on delivering solutions that matter. We hold ourselves accountable to the trust our clients place in us and are committed to giving back to the community.

Position Overview

We are seeking a talented Marketing & Events Specialist to join our incredible team. In this crucial role, you will focus on developing and executing integrated campaigns that leverage direct digital engagement and high-quality event management. Reporting directly to the Marketing Manager, you will be collaborating closely with leaders to enhance PHL's visibility and effectively engage with our audience through targeted communications and impactful experiences. If you are passionate about connecting with audiences digitally and delivering flawless, elevated events, this position is for you

Core Responsibilities

Digital Campaign & Social Media Management

• Plan and execute end-to-end email campaigns and newsletters using platforms like Mailchimp (or equivalent), managing content design, deployment, and performance analysis.
• Oversee and actively manage PHL's social media accounts, including daily posting, monitoring conversations, and responding promptly and professionally to direct messages and comments.
• Analyze campaign and social media performance metrics to optimize engagement and reach.

Event Coordination and Management

• Collaborate with the team to plan and execute a variety of high-quality marketing events, including seminars, webinars, and trade shows.
• Handle all administrative and logistical tasks related to events, such as selecting and booking venues/booth spaces, coordinating exhibit materials, managing vendor relationships, and overseeing on-site logistics to ensure an elevated guest experience.
• Conduct post-event analysis to evaluate success, report on key metrics, and gather feedback for future initiatives.

Analytics and Reporting

• Monitor and analyze marketing performance using tools like Google Analytics and social media insights to assess impact and ROI.
• Prepare regular reports on digital campaigns and event performance, providing insights for ongoing strategic improvements.

Collaboration

• Work closely with the Marketing Manager and cross-functional teams to align communication strategies and campaigns with overall business objectives.

Qualifications

Technical Skills

• Bachelor's degree in marketing, communications, or a related field.
• At least 3 years experience in event coordination and management (both virtual and in-person events).
• Proven experience in planning and deploying email campaigns using a platform such as Mailchimp or equivalent.
• Strong written and verbal communication skills with the ability to craft compelling and clear marketing copy for both email and social media.
• Familiarity with analytics tools such as Google Analytics and social media platforms (e.g., Hootsuite).
• Basic knowledge of design software such as Photoshop, Illustrator, or Canva is an asset.

Soft Skills

• Outgoing and personable, enjoying interactions with people and actively building relationships.
• Curated eye for detail: A keen, innate sense for designing and executing events with a high-end, polished aesthetic, ensuring every touchpoint delivers an elevated brand experience.
• Self-driven and proactive, demonstrating initiative in achieving goals and overseeing projects from start to finish.
• Detail-oriented with exceptional organizational and multitasking abilities.
• Ability to work collaboratively within a team environment and manage projects effectively under deadlines.