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Marketing Automation
2 weeks ago
Location : Work From Home - Canada
Here's what we do and why we do it:
Simply put, we will work together to simplify businesses' IT with cloud technology so they can focus on what really matters, making people's lives better. Discover how we do that here:
Here's how you will contribute to the company's success:
Your goal is to enable the marketing team to operate independently and efficiently while driving operational excellence. In addition to providing training, resources, and support for marketing tools and processes, you will take a hands-on role in configuring and executing campaigns within Dynamics 365 Marketing. This includes setting up customer journeys, automation flows, and audience segmentation to ensure campaigns run smoothly and effectively. Your work will accelerate campaign deployment, improve data quality, and foster a culture of continuous learning and improvement. You'll collaborate with Marketing, Revenue Operations, and other stakeholders to ensure best practices are documented, shared, and adopted, while also maintaining governance and compliance standards.
Here's what your day-to-day will look like in this role:
- Configure, build, and launch marketing campaigns, customer journeys, and automation flows in Dynamics 365 Marketing.
- Manage and evolve reusable campaign assets to ensure they remain aligned with brand, compliance, and business requirements.
- Enable Marketing teams to confidently self-select audiences by providing standardized reusable segments, documentation, and guidance for proper usage.
- Develop and maintain QA and governance guidelines for campaign readiness to enable a self-serve model.
- Provide training, guidance, and platform enablement to Marketing users to increase campaign self-sufficiency.
- Continuously improve processes, playbooks, and reusable assets based on feedback, adoption trends, and platform enhancements.
- Define and track adoption metrics for enablement assets (usage rate, speed to launch, reduction in back-and-forth) and use insights to improve the asset library and governance processes.
Here's what you need to master and know to get the job:
- You have a university degree in marketing, business or a related field, or an equivalent combination of education and experience
- 3+ years of experience working with marketing systems or marketing automation platforms (ideally Dynamics 365 Marketing / Customer Insights – Journeys, but experience with HubSpot or Marketo is an asset)
- Ability to build clear documentation, playbooks, and training materials that enable teams to adopt tools, processes, and best practices
- Good understanding of campaign operations including journeys, forms, audience segmentation, consent management, and data accuracy
- Ability to translate marketing needs into scalable, reusable assets and frameworks rather than one-off executions
- Comfort working with data and platform usage insights to improve processes, governance, and asset adoption
- Comfortable collaborating with multiple marketing stakeholders and aligning them to shared processes and standards
Bilingual (English/French) is an asset due to our partner and customer market
Benefits of working at Sherweb
Sherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day.
A fast-paced work environment that adapts to you
- Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
- State-of-the art technology and tools
- A results-oriented culture where talent, action, and thinking outside the box are given due recognition
- Generous and caring colleagues of various professional and cultural backgrounds
- Opportunity to recommend quality talent from your network through our generous referral program
A flexible total compensation offer
- A base salary ranging between $ 60,330 and $78,400 CAD yearly
- Vacation time that considers your previous experience
- Advanced paid hours to recharge your batteries (holidays and mobile days)
- A corporate discount program to help you save at merchants in your community
Considerable growth opportunities
- Proximity to your direct manager and open, honest communication to support your development
- Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career
Last but not least: "Sherweblife" - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year.
At Sherweb, we believe in pay transparency and fairness. The salary range provided is intended to give an indication of what you might expect for this role. However, we recognize that each candidate brings a unique set of skills and experiences. As such, the final compensation package will be tailored to reflect the specific qualifications and expertise of the chosen candidate, ensuring that we remain competitive and equitable in our offerings.
Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.
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