Brand Marketing Lead

Brand Marketing Lead - Ville St. Laurent (Office-first)
Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting), we're on a mission to redefine bold standards in retail.

The Opportunity
Think you have what it takes to define the bold standard? We're looking for a
Brand Marketing Lead
to join our team. In this collaborative role, you'll be responsible for driving sales and brand awareness by developing best-in-class marketing programs and leading integrated initiatives from concept to execution. You'll partner with creative teams and external vendors to create innovative and efficient marketing programs, with a special focus on developing our in-store retail experiences.

Your Daily Adventures

• Lead the creation of omnichannel storytelling, messaging, and calendars for all brand marketing programs and promotions.
• Lead the creation and execution of integrated marketing briefs and Go-to-Market (GTM) plans, ensuring cross-functional alignment and brand consistency.
• Act as the central point of coordination to drive clarity, alignment, and execution of key marketing initiatives across all channels.
• Oversee and track budgets for assigned projects, ensuring fiscal responsibility and cost-effective execution.
• Partner with visual merchandising to develop and execute strategic retail marketing plans that create impactful in-store experiences.
• Utilize first-party data, market research, and customer insights to refine storytelling and optimize product marketing strategies.
• Prioritize collaboration and partnership with cross-functional teams and develop paths for professional growth for direct reports.
• Assess launch success and deliver data-informed insights and recommendations for improvement to a variety of stakeholders.

Your Toolkit

• You have a Bachelor's Degree in Marketing (or related field) and 7 years of pertinent experience, with 5 in a managerial capacity.
• You have a proven track record of leading successful cross-channel marketing campaigns.
• You're a master of project management, with exceptional creative thinking and problem-solving skills.
• You're a guardian of the brand, with a keen eye for brand aesthetics.
• You thrive in a fast-paced, dynamic, and highly collaborative environment.
• Bilingual proficiency in English and French is an asset

Why Choose the Psycho Bunny Life?

• On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Six (6) wellness days and your birthday off, on us
• Sweet discount on the coolest fits

Ready to Set a Bold Standard?
Apply now to join and show us what makes you uniquely bold

Diversity & Inclusion
Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.