Social Media Content Creator

1 week ago


High River, Canada 49170b7a-245c-4357-b68d-aff95d484b0b Full time $40,000 - $65,000 per year

Factory Outlet Trailers, Western Canada's trailer superstore, is looking for a high-energy, digitally obsessed Content Creator to join our High River HQ team. If you live and breathe social media, think in hooks and headlines, and can turn everyday moments into scroll-stopping content… we want you.

About the Role

We're growing fast, and we need someone who knows how to capture attention in a competitive digital landscape. You'll be responsible for producing high-performing content across Facebook, Instagram, TikTok, YouTube, and LinkedIn—highlighting our trailers, our people, and our brand personality.

This role is hands-on, fast-paced, and perfect for someone who thrives on creativity and loves seeing their work drive real results.

What You'll Do

  • Create daily photo, video, and short-form content featuring trailers, accessories, customer stories, and dealership life.
  • Manage and grow our social media channels with consistent, engaging posting.
  • Film and edit vertical videos (Reels/TikTok/Shorts) that stand out and boost engagement.
  • Develop new content ideas based on trends, analytics, and industry insights.
  • Write compelling captions, hooks, headlines, and micro-copy.
  • Work closely with marketing + sales to support promotions, product launches, and seasonal campaigns.
  • Capture behind-the-scenes moments, on-lot action, customer deliveries, and more.
  • Maintain brand voice, brand consistency, and channel-specific best practices.

What We're Looking For

  • Proven experience creating digital content — social media portfolios required.
  • Strong video shooting and editing skills (mobile or camera).
  • Excellent understanding of current social trends, algorithms, and best practices.
  • Someone who naturally sees content everywhere and knows how to turn quick moments into high-performing posts.
  • Strong writing skills and comfort being both behind and in front of the camera if needed.
  • Highly organized, self-driven, and comfortable working independently.
  • Must be located near High River, Alberta and work on-site at our HQ.

Nice to Have

  • Experience in automotive, trailer, outdoor, powersports, or dealership industries.
  • Familiarity with Meta Business Suite, TikTok Creative Center, Canva, CapCut, Adobe, etc.
  • Photography experience is a bonus.

What We Offer

  • Competitive compensation
  • Growth opportunities within a rapidly expanding company
  • Creative freedom and input into brand direction
  • A fun, collaborative environment
  • The chance to build one of Canada's top trailer dealership brands through content

How to Apply

Please submit:

  • Resume
  • Links to your content portfolio or social media examples
  • A quick note telling us why you're obsessed with digital content

**NOTE** Apply in person to Ave E High River Ab to be moved to top of hiring

Job Type: Full-time

Pay: $40,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • On-site parking
  • Store discount
  • Wellness program

Work Location: In person



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