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Director, Content

2 weeks ago

Toronto, Ontario, Canada Purpose Unlimited Full time $120,000 - $200,000 per year

Who is Purpose Unlimited?

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited's businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven.

The Opportunity As Director, Content & Communications, you will be the strategic architect of Purpose's voice and narrative. This is a leadership role at the intersection of brand storytelling, technology, and culture—responsible for shaping how we communicate with clients, partners, employees, and the broader market.

You will set a bold vision for content and communications that matches our ambition. Central to this role is embracing the power of AI to reimagine the content creation process. You will pioneer new ways of creating, scaling, and personalizing content through emerging technologies, while maintaining the authenticity, trust, and quality that defines our voice.

This is both a strategic and executional role: you will guide a team, collaborate across the business and business partners, and also be hands-on in exploring, experimenting, and delivering high-impact content with speed and precision.

What You'll Do Here

Define and Elevate the Brand Communications

· Lead the development of Purpose's integrated content and communications strategy across all platforms: digital, media, social, events, and internal communication

· Build a compelling, consistent voice that strengthens trust, drives engagement, and differentiates Purpose in the market

Strengthen Market Presence

· Lead proactive and responsive communications that build resilience and protect reputation

· Partner with executives and subject-matter experts to amplify their voices and ideas externally

· Develop always-on, thought leadership, and campaign-based content for LinkedIn, Twitter/X, YouTube, and emerging platforms.

Build and Lead an Exceptional Team

· Attract and develop top content and communications talent

· Inspire a culture of curiosity, experimentation, and continuous learning

· Partner cross-functionally with marketing, product, portfolio management, people & culture and senior leadership to align communications with business priorities

Champion AI-Enabled Content Innovation

· Design and scale AI-driven content workflows that combine creativity with efficiency

· Experiment with new tools, prompt strategies, and emerging technologies to push the boundaries of how we communicate

· Establish governance to ensure all AI-enabled content maintains Purpose's high standards for compliance, tone, and impact

What We're Looking For

· 8+ years in content or communications leadership roles, ideally within financial services, fintech, or other fast-moving regulated industries

· Proven experience building and executing high-impact content and communications strategies in scale-up or growth-stage environments

· Demonstrated fluency with AI technologies—comfortable using prompts, exploring emerging tools, and applying them to communications challenges

· Exceptional writing, editing, and storytelling skills with the ability to adapt tone across audiences and formats

· Strong leadership, people development, and cross-functional collaboration skills

· Strategic thinker with a hands-on approach, driven by curiosity, experimentation, and continuous improvement

Why Join Us

· Lead the reinvention of communications in one of Canada's most innovative financial services companies

· Be at the forefront of AI's transformation of marketing and communications

· Shape the voice of a company redefining the future of investing and financial services