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Senior Marketing Manager

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Senior Marketing Manager

Location:
Toronto, ON (The Beaches)

Work Model:
In Office, 5 days per week

Salary:
$120,000–$130,000 + performance-based bonus

Vacation:
3 weeks + flexible sick days

Our client is a fast-growing consumer brand in the home and lifestyle space — a category leader known for its premium drinkware and home essentials sold through both eCommerce and retail channels across North America. With an entrepreneurial culture and big growth ambitions, they're expanding their marketing team and seeking a
Senior Marketing Manager
who can drive brand awareness, creative storytelling, and measurable sales results.

The Role

This is a hands-on role for a marketer who thrives in a lean, fast-moving environment. You'll oversee multi-channel campaigns (digital, influencer, PR, retail activations), manage partnerships with agencies and creators, and deliver high-impact campaigns that connect directly to revenue.

You'll also play a key role in shaping the brand's voice across TikTok, Instagram, and other platforms — leading content strategy, managing influencer relationships, and using performance data to guide future creative and media investments.

What You'll Do

  • Lead and execute creative, data-driven campaigns that drive growth and brand visibility
  • Manage influencer and creator partnerships, focusing on ROI and authentic content
  • Oversee social media strategy and editorial calendar across all major platforms
  • Collaborate with creative agencies and internal teams to produce high-quality content
  • Report on campaign performance, media coverage, and sales contribution

What We're Looking For

  • 8+ years of experience in
    digital, brand, and content marketing
    within consumer brands, eCommerce, or retail
  • Experience managing small teams or offshore contributors
  • Strong background in social media, influencer partnerships, and performance marketing that ties directly to sales
  • Strategic thinker with hands-on execution skills — creative, analytical, and results-oriented
  • Confident communicator who thrives in start-up or small-team environments
  • Comfortable working fully in-office in Toronto's Beaches neighbourhood

Nice to Have

  • PR and media experience
  • Agency and in-house marketing background
  • Familiarity with lifestyle, home, or appliance brands
  • Photography or video production skills

This is an exciting opportunity to join a growing brand at a pivotal time, working closely with executive leadership and making a direct impact on the company's success. For the right person, there's room to evolve this position into a future Director-level role.