Digital Engagement Specialist

ADP is hiring a Digital Engagement Specialist. The Digital Engagement Specialist supports the delivery of programs and digital experiences that increase product knowledge, reduce support volume, and build peer connections.

Summary

This hands-on role coordinates webinars, launches and nurtures industry-specific community groups, supports channel engagement campaigns, and delivers clear measurement and insights to inform continuous improvement.

Responsibilities

• Coordinate with internal stakeholders and external partners to plan relevant, high-impact sessions that support call reduction initiatives.
• End-to-end delivery, including planning topics, booking SME's, reviewing presentations for branding and accessibility, managing registrations, hosting or tech-support during live sessions, and sending follow-up resources.
• Develop and manage a webinar calendar.
• Emcee webinar introductions and conclusions, ensuring a professional and engaging experience in both English & French.
• Leverage webinar data to refine content themes and measure engagement outcomes.
• Launch and manage industry-specific collaborative groups (e.g., construction, hospitality) within the client community
• Work collaboratively with MAS and Marketing to create discussion prompts, curate content, and surface member success stories.
• Moderate discussions, track participation trends, and identify content or engagement opportunities to strengthen community health.
• Encourage peer-to-peer problem solving
• Execute targeted multi-channel engagement campaigns for internal and external communication platforms (communities, digital screens, newsletters).
• Align campaigns to key business milestones, product launches, or service initiatives.
• Support cross-functional collaboration to ensure consistent messaging and visibility
• Track campaign performance and provide data-driven insights to optimize future initiatives.
• Track performance, community metrics, and program outcomes, preparing reports with actionable recommendations.
• Share findings and recommendations with stakeholders to inform decisions and improve processes and client satisfaction.
• Provide operational support and perform other related administrative duties as required.

 Experience

• 2-4 years in events/webinar coordination, community moderation, or digital engagement.
• Experience working with community platforms (e.g., Verint, Higher Logic, Salesforce Experience Cloud) and webinar platforms (Zoom, On24, etc.)
• Excellent presentation and communication skills to emcee webinars and engage diverse audiences.
• Track record of improving user experience for diverse client groups, particularly in multilingual settings.
• Strong communication skills to engage French-speaking clients and internal stakeholders effectively.
• Exceptional client management and strong interpersonal abilities.
• Ability to work independently, resourceful, and a strong team player.
• 3+ years in community management or marketing with experience in bilingual (French-English) environments.
• 3+ years in webinar coordination or event planning.
• 2+ years of experience in payroll or a related field.

Skills

• Strong project coordination and organization.
• Clear written and verbal communication.
• Expertise in campaign development, content creation, and webinar production and client engagement strategies.
• Strong collaboration and presentation skills to engage clients and partners.
• Ability to analyze data and provide actionable insights for continuous improvement.

Education:

• Post-secondary education or related business experience
• Bachelor's degree in marketing, communications, business, or a related field.
• Certifications in digital marketing (e.g., Google Analytics, HubSpot) or content marketing (e.g., Content Marketing Institute).

About ADP:

• We power the working world with comprehensive solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE Magazine, and recognized by Forbes as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 65 years of experience as one of the largest providers of business outsourcing and human capital management solutions world-wide.
• ADP is an Equal Opportunity Employer.

NOTE TO APPLICANTS:

• Please note that any offer of employment will be subject to verification of employment background checks, including a criminal record check.