Manager, Branch and Regional Marketing

Job Description

What is the opportunity?​

The heart of impactful marketing lies in community connection, and there's never been a better time to support our team's mandate.

We're seeking a Manager, Branch and Regional Marketing who is passionate about marketing and understands how local storytelling can drive brand affinity.

Working closely with RBC's eight regional office teams and other communications and marketing groups across RBC, the successful candidate will bridge national brand narratives with local relevance that brings the full picture of RBC to our communities through strategic storytelling, content marketing and social media tactics.

What will you do?

• Collaborate with regional teams on the development and amplification of regionally-focused content across multiple channels to support enterprise strategies, brand affinity and consideration.
• Execute projects pertaining to regional content and social media marketing platforms and channels, integrating with other teams' content strategies and plans.
• Work with third-party PR agency to develop and implement content marketing plans that support regional sustainability & impact and sponsorship-related partnerships, aligning with national narratives.
• Stay abreast of sustainability and impact content trends to inspire regional marketing and content channels and formats that feel authentic and position RBC in a positive light.

What do you need to succeed?

Must-have:

• Degree or diploma in related field.
• 4-5 years of communications and/or marketing experience.
• Excellent writing, editing, and proofreading skills with attention to clarity, tone, and detail.
• Strong project management, organizational and self-management skills, and the ability to manage simultaneous projects.
• In-depth understanding of content marketing and social media trends, formats and channels.
• Ability to build and maintain trusted working relationships with numerous stakeholders.
• Curiosity to test and measure new ideas.

Nice to have:

• University degree with a Marketing and/or Communications orientation
• French language capabilities are an asset
• FI experience and/or experience in large matrix organizations are an asset

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Communication, Cross-Channel Marketing, Cross Promotions, Editing English, Marketing, Marketing Activities, Project Management, Writing

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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