Group Marketing Manager, Canada

9 hours ago

Montreal, Quebec, Canada BIOCODEX Full time

Roles & Responsibilities

Defines the marketing strategy

  • Accountable for the growth and profitability targets for the brand
  • Defines the marketing strategy as well as the 3-year strategic plan, including innovation
  • Accountable for the execution of of marketing strategy
  • Identify market opportunities and customer targets through competitive analysis by leveraging IQVIA panel data, positioning, and marketing strategy assessments
  • Leads ad-hoc studies and analysis when required
  • Analyses sell-in and sell-out available via data sharing from retailers
  • Monitors, reviews, and reports on competitive activities

Executes marketing plan with operational excellence

  • Lead and oversee the execution of the marketing plan to support the overall product strategy and corporate objectives
  • Works with international teams to ensure global strategic goals and objectives are incorporated into all marketing and communication activities, to meet the specific needs of various customer segments.
  • Oversee the development and execution of the health care professionals (HCP, CDHF, Dieticians,…) and consumer tactical plans.
  • Collaborate with the broker to approve customer account plans, to ensure that they reflect the opportunities in the territory and meet the strategic direction in the Marketing Plan.
  • Leads and defines performance metrics of external agencies
  • Own the brand dashboard analysis and communicate brand performance results against plan (KPI) to key stakeholders. Provides recommendations for contingency plans, where appropriate
  • Provides reporting to headquarters on marketing plan execution

Management Responsibilities

  • Direct supervision of one Product Manager
  • Supervise and develop collaborators to maximize brand initiatives efforts and promote the brand's unique selling proposition.
  • Evaluate collective and individual performances of team members.

Budget Management

  • Defines the marketing budget with the General Manager
  • Accountable for meeting budget and all expenses related to the commercialization of the products
  • Ensure budgets and schedules meet corporate requirements

Profile

  • Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environment
  • Understanding of Canadian regulatory/compliance environment and pharmacy landscape
  • Strong project management skills
  • Skilled in communication strategies and execution tactics
  • Strong analytical and planning skills
  • Must possess strong organizational and critical thinking skills
  • Experience in digital and print marketing, content marketing, and social media marketing
  • Detail-oriented and highly organized
  • Ability to work collaboratively
  • Results oriented with proven track record of success
  • Entrepreneurial spirit
  • Strong interpersonal, oral and written skills and the ability to interact professionally in representing Biocodex Canada
  • Proficiency in Nielsen / IQVIA panels
  • Proficiency in Microsoft Office suite and digital platforms (Meta, GA4)
  • Bachelor's degree and/or MBA required
  • Full fluency in French and English (written and spoken)

BIOCODEX Canada

Take up the challenge and send your application

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