Head of Sales- Ontario

Title:
Head of Sales- Ontario

Reports to:
Director of Sales and Marketing

Location:
Oakville

Company Background

Carlsberg Canada Inc. (CCI) is the Canadian division of Carlsberg Breweries, the world's third-largest brewer. With about 300 employees across our Oakville head office and Waterloo brewery, we proudly brew, distribute, and market both Carlsberg and Waterloo products nationwide. In March 2023, Carlsberg Canada acquired Waterloo Brewing Ltd., expanding our operations to include the production, distribution, and commercialization of both Carlsberg and Waterloo products, along with a variety of co-manufacturing partnerships. At Carlsberg, no matter your role or function, we are driven not only by what we deliver but also by how we work together—this is our Growth Culture. Built on five core principles, our Growth Culture guides the way we work, innovate, and lead, ensuring we continue Brewing for a Better Today and Tomorrow.

Role overview

We are looking for a highly skilled professional with great passion for sales & business development. You will be responsible for the Sales organization within Ontario at Carlsberg Canada including Off- & On-premises channels, managing a team of professionals across key accounts and field sales. You will ensure that our portfolio in the Beer, Cider and RTD categories will flourish in the years to come – for the benefit of consumers, customers and Carlsberg. You will take great responsibility in setting the team up for success in Ontario. You thrive in a job where you can drive the agenda, set the direction and execute together with the team.

What you'll be doing

The role as Head of Sales involves a great deal of commercial responsibility at the strategic, tactical and operational level. In addition, it requires strong leadership skills. Success will be measured in terms of financial performance, customer satisfaction and people engagement.

Your primary areas of responsibility are:

• Development, optimization, and execution of the Sales strategy
• Ensuring a strong link between all sales and marketing activities
• Being accountable for Ontario P&L
• Take the lead in driving a smooth commercial process incl. annual planning and budget process.
• Embed a strong performance management culture.
• Take the lead in driving a smooth commercial process incl. annual planning and budget process.
• Take the lead in customer negotiations and strong execution of agreements.
• Lead and set the organization up for success.

Above all, you are a role-model in great leadership, commercial mindset and the way you catch opportunities and solve challenges. You like to be strongly involved in operations and holds a hands-on attitude – and show best practice on how to do things.

Qualifications

The position requires you to thrive in a high-paced environment solving exciting and complex opportunities and challenges. To be successful you need to be able to operate at both strategic, tactical and operational level. You will have many stakeholders internally and externally, which require you to demonstrate overview, collaboration and prioritization. You will need strong communication skills – both verbally and written.

In addition, we expect:

• You have progressed throughout your career in Sales, Marketing and Business Development functions in various roles over the past +7 years. You have in- depth knowledge of the sales function and route-to-market strategies combined with a strong knowledge of brand and trade marketing.
• You have a clear picture of success in how to run a Sales function.
• You have a strong track record within Fast Moving Consumer Goods – with a primary base in Ontario, Canada. Preferably you have strong relations to buyers within the beer/RTD category.
• You are analytical, data- and insight-driven and very strong with numbers.
• You are a strategic thinker and can make clear strategic and simple plans in a complex environment.
• You are passionate of consumers and customers.
• You have a strong focus on execution of strategy plans and in following up on it.
• You are a strong negotiator, and you know the discipline of value management in-depth.
• You lead by example, is clear in your communication and drive highly engaged teams.
• You are good at creating strong and lasting relationships.

What we're looking for

• Ontario-based – to work out of Oakville office.
• Strong character with high competence peers in the industry
• Recent experience with beer (or RTD) in Ontario a big plus.
• Strong relation within the FMCG industry – Strong relations to category buyers (beer/RTD)
• Structured, analytical, high drive, dynamic, and a "do'er" – that can operate strategically, tactically and operationally. Likes to get into the details to understand and improve.
• Very good with numbers and is a proven communicator both written (presentations) and verbally.
• Business Development mindset / continuous improvement

We're looking for individuals who bring not only technical expertise, but also a mindset aligned with our Growth Culture principles. You live by "Semper Ardens" which means you are always challenging the status quo and striving for the extraordinary. You foster Positive Energy and Compassion, working with empathy, respect, and openness. You act with Passion for the Consumer, serving as a brand ambassador and keeping the consumer at the heart of your decisions. You demonstrate Decisiveness and Excellence, making confident choices and delivering high-quality results. Finally, you believe in Empowering, Supporting, and Growing People, helping colleagues develop, sharing knowledge, and building trust across the team.

What you can expect

We're asking for a lot, but you'll be well-rewarded with:

• Continuous Learning: Guidance from Mentors and training initiatives.
• Opportunities for career growth, within Canada and Globally.
• A purpose-driven company with ambitious goals
• A social work environment with enthusiastic colleagues

We provide a competitive base salary along with a comprehensive benefits package that is covered by the employer. This package includes a range of benefits such as dental care, extended health coverage, a healthcare spending account, life insurance, paid time off, RRSP matching, tuition reimbursement, vision care, casual dress code, participation in company events, the option for remote work, and a fantastic Beer Benefit. Eligible employees may also receive bonuses as part of our supplemental pay options.

CARLSBERG GROUP: BREWING FOR A BETTER TODAY AND TOMORROW

At Carlsberg our diverse perspectives, unique abilities and experiences make us who we are across the Group. With so many iconic brands, we know our differences are what make us stand out. WELCOME YOU is our commitment to promoting this culture and embracing it across all areas of our business. Carlsberg is a place where each of us belongs and where we can be at our best. For us success has always been in the diverse mix of our people, our beers, and our brands. We want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive, and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion, disabilities, or any other characteristics.