Market Development Leader

Do you want to be a part of the fastest-growing entertainment concept in the world? Does bringing groups together to build teamwork inspire you? We are experiencing significant expansion and are looking to grow our team with Market Development Leader.

This role is responsible for scaling Activate's group sales programs across corporate locations in Canada and the U.S. You will drive regional and local sales initiatives, generate leads through strategic community and corporate partnerships, leverage targeted marketing to elevate brand presence and position Activate as the destination for active gaming This is full-time, permanent role reporting to the Director of Marketing and Communications. The successful candidate may be based anywhere in Canada.

The Duties And Responsibilities

• Grow and maintain existing customer relationships through friendly and professional communication; act as a liaison to address and resolve any concerns
• Drive new business development through proactive sales efforts, including cold calling and follow-up to identify and convert leads into customers
• Assess local markets to build community engagement initiatives and position Activate's group sales offerings for success (e.g., schools, sports teams, tourism organizations, local events)
• Partner with cross functional teams to develop and implement promotional events, advertising campaigns, and other key initiatives that drive group sales
• Oversee the execution of events to provide an excellent customer experience, including collaborating with stakeholders to deliver innovative solutions that exceed customer expectations
• Develop a framework that equips leaders with the tools and guidelines to launch and/or collaborate on sales growth strategies tailored to their market
• Conduct market research and leverage CRM data to identify trends, analyze customer behavior, and uncover growth opportunities in target markets
• Identify and analyze trends to develop strategies that expand Activate reach and increase revenue and guide future planning
• Develop innovative and creative strategies to generate new business relationships while strengthening existing partnerships

The Qualifications

• 3-5+ years of demonstrated success in sales, preferably within the entertainment or a related sector
• Post secondary education in Marketing, Business, PR, or a related field is considered an asset
• Experience in lead generation and customer lifecycle marketing
• Strong understanding of local marketing and community engagement strategies
• Working knowledge of Braze or similar CRM platform is preferred
• Proficiency in Microsoft Office and SharePoint, with adaptability to learning new software
• Sales driven with strong relationship building and client management skills
• Excellent verbal and written communication skills, with the ability to articulate ideas and deliver presentations to target audiences
• Highly organized with a strong attention to detail
• Ability to multitask, perform effectively under pressure, and meet tight deadlines
• Collaborative team player who partners effectively across internal teams
• Energetic, motivated, and committed to delivering results
• Ability to travel occasionally (approximately 10% of the time)

The Perks

• Competitive salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• Fun and dynamic work environment

About Activate
Activate is a technology company building interactive gaming facilities across Canada, US, and into global markets. We take entertainment into the future by fusing technology and physical activity to create live-action gaming experiences.
To learn more about us, click here and follow us on Instagram and Facebook @activategames.
Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.