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Marketing & Communications Manager - Del Condominium Rentals

2 weeks ago

Toronto ON MH T, Canada Tridel Group of Companies Full time $90,000 - $120,000 per year

Join Del Condominium Rentals: Building Communities, Growing Careers

Come Build Your Future with Us

Although our brand is well known, our strength comes from the talented individuals who make up our company. Our employees are passionate and driven and work collectively to develop some of the largest and most complex projects within the Greater Toronto Area.

We recognize our employees are the key to our success and we invest in creating a strong corporate culture that promotes:

  • Professional development opportunities,
  • A diverse and robust suite of benefits and perks,
  • Social and sustainable impact within our company and in the communities we build, and much more.

As a Del Condominium Rentals employee, you are contributing to our purpose, standard of excellence, and building homes for people today and the generations of tomorrow.

Who We Are

Del Condominium Rentals, a division of the Tridel Group of Companies, is the largest and most recognized rental property management provider in the Greater Toronto Area. Del Condominium Rentals is the leading GTA-based property management company providing services and expertise to owners / investors of condominium residences as well as their tenants. At Del Condominium Rentals, we offer peace of mind to homeowners through our reliable rental management solutions including leasing, tenant services, accounting, and maintenance & repair. We pride ourselves on quick problem resolution and maximizing homeowner revenues.

Position: Marketing & Communications Manager

Job Type: Full-Time

Reports to: President

Location: North York, ON – Hybrid

The Role

We're looking for a strategic and creative Marketing & Communications Manager to lead and execute DCRI's marketing initiatives. This role is pivotal in driving brand visibility, generating qualified leads, and supporting business growth across both B2C and B2B audiences. You'll collaborate cross-functionally with Sales, Client Experience, and Operations to ensure marketing efforts align with company goals and deliver value to internal and external stakeholders.

Key Responsibilities

  • Brand Strategy & Awareness: Elevate the profile of DCRI's rental properties through integrated marketing campaigns across digital and traditional channels.
  • Lead Generation: Design and implement targeted strategies to attract tenants and property owners using SEO, paid media, social outreach, and email marketing.
  • Content Creation: Develop compelling content including blog posts, videos, virtual tours, and testimonials to engage audiences and support conversion.
  • Digital Advertising: Leverage data-driven techniques to run effective campaigns tailored to specific demographics and geographies.
  • Partnership Development: Build relationships with local businesses, relocation services, and real estate professionals to expand referral networks.
  • Conversion Optimization: Enhance the tenant application and onboarding experience to improve conversion rates.
  • Market Insights: Conduct ongoing research to stay ahead of industry trends and customer preferences.
  • CRM & Lead Management: Utilize CRM tools to manage leads, personalize communications, and ensure timely follow-ups.
  • Reputation Management: Monitor and respond to online reviews to maintain a strong brand reputation.
  • Visual Design: Create marketing visuals and materials to support campaigns and B2B proposals.

Who You Are

  • Minimum 3 years of experience in marketing, with a strong focus on digital channels.
  • Real estate industry experience is a plus.
  • Post-secondary education in Marketing, Communications, Design, or a related field—or equivalent experience.
  • Strong communicator and collaborator with excellent organizational and leadership skills.
  • Proven success in developing and executing impactful marketing campaigns.
  • Skilled in CRM platforms and project management tools.
  • Proficient in graphic design software (Adobe Creative Suite, Canva).
  • Comfortable with MS Office, HTML, SEO, CMS platforms, and WordPress.
  • Experienced in social media strategy and performance tracking.
  • Familiar with marketing automation tools like HubSpot or Mailchimp.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Team-oriented with a passion for delivering high-quality marketing support.

Technical Proficiency

  • CRM & Lead Management (HubSpot, Salesforce, RentManager)
  • Marketing Automation (Mailchimp, ActiveCampaign)
  • SEO & Local Search (Google Business Profile, backlinks)
  • Paid Advertising (Google Ads, Meta Ads, LinkedIn Ads)
  • Social Media Management (Hootsuite, Sprout Social)
  • CMS Platforms (WordPress, Squarespace, Wix)
  • Analytics & Reporting (GA4, Looker Studio, Excel)
  • ROI Tracking (CPC, CPL, CAC, ROAS)
  • Reputation Management (Google Reviews, Yelp, Trustpilot)
  • Budgeting & Forecasting (Excel, BI dashboards)
  • Graphic Design (Canva, Adobe Suite)
  • Website Optimization (Hotjar, Optimizely)
  • Compliance Awareness (CASL, email regulations)

Nice to Have

  • Video Production & Editing: Experience with tools like Adobe Premiere Pro or CapCut.
  • UX/UI Knowledge: Understanding of design principles for web and landing page optimization.
  • Copywriting & Storytelling: Ability to craft compelling narratives for ads, websites, and campaigns.
  • Budget Management: Skilled in planning and optimizing marketing spend for maximum ROI.

Supporting Inclusion & Belonging

Tridel is committed to having a workforce that reflects the communities where we build, where everyone feels they belong, is physically and psychologically safe, and can reach their full potential. We embrace diversity while reinforcing equity and inclusion and are committed to building a team with a range of experiences and skills. As an equal opportunity employer, we encourage all qualified individuals to apply, including those who self-identify as Indigenous in Canada (First Nations, Métis, Inuit), are from racialized communities, and persons with disabilities. We remain committed to a barrier-free recruitment and selection process and will provide accommodation upon request. If you require accommodation at any stage of the recruitment process, please email your request to information received will be handled in strict confidence.

As part of Tridel Group of Companies' recruitment and selection process, we utilize Artificial Intelligence (AI) for candidate screening.