Marketing Coordinator
1 week ago
Marketing Coordinator - Festivals & Events
The MRG Group
Vancouver, BC
Who we are:
MRG is Canada's largest independent concert promoter and live entertainment venue operator. We produce over 1000 events annually across 9 owned and operated venues and have produced concerts hosted in clubs and arenas domestically, as well as Europe and Asia-Pacific. Our diverse portfolio includes leading hospitality businesses, experiential venues like Par-Tee Putt and Par-Tee Pong, as well as AdmitOne, the fastest-growing multi-product ticketing platform in North America. We are at the forefront of the experience economy.
Who you are:
Reporting to the Marketing Manager the Marketing Coordinator will be responsible for supporting and executing marketing initiatives for MRG's diverse portfolio of festivals, public events, and concert programming. You are strategic, creative, and highly organized, with a passion for event marketing, brand management, media buying, and on-site execution. You thrive in a fast-paced, collaborative environment and enjoy helping create experiences that connect with local communities and audiences.
The Fine Print:
- Lead the execution, analysis, and optimization of marketing initiatives to meet and exceed attendance and revenue targets.
- Create and manage marketing budgets for assigned events, with direction from marketing leadership.
- Bring new creative marketing ideas to each festival campaign.
- Collaborate with Live Marketing Managers on paid digital advertising campaigns (social, search, display).
- Collaborate with Live Marketing Managers to execute and negotiate media buying; maintain and grow relationships with media outlets, radio partners, creative agencies, and external stakeholders.
- Collaborate with Live Content Team to write ad briefs, press releases, and marketing copy.
- Assist with grant writing and award submissions.
- Coordinate design, printing, and installation of onsite signage, ensuring brand consistency.
- Oversee social media content creation, newsletters, in collaboration with the Live Content team.
- Oversee website development, and update websites with event information, including performance reporting for event-specific web pages.
- Lead the creation and distribution of event wrap reports, gathering relevant marketing data.
- Identify cross-promotional opportunities across MRG divisions and projects.
- Work closely with the MRG Live Concerts team to both lead and assist in concert marketing efforts as needed.
- Be present and engaged at MRG Live Festivals & Events as required.
We are looking for someone with:
- 3+ years of professional marketing experience, ideally within live events, entertainment, or the experience industry.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication, creative writing, and interpersonal skills.
- High level of organization and attention to detail with a process-oriented mindset.
- Experience with digital marketing platforms and data-driven campaign optimization.
- Proficiency in project management and coordination with cross-functional teams.
- Knowledge of current marketing and social media trends and tools.
- Content Management System (CMS) proficiency: WordPress, Webflow.
- Adobe Creative Suite proficiency: Illustrator, InDesign, Photoshop, Acrobat.
- Class 5 Driver's License & access to a vehicle.
- Canva, Google Suite, Asana, Braze considered an asset.
- Ability to lift 25lb and stand for long periods.
- Flexibility to work variable hours, including evenings and weekends, based on event schedules.
What's In It For You?
- Participation in the MRG Travel Ambassador Program.
- A fun and casual environment with a close-knit, innovative team of creative and energetic professionals.
- Employee discounts at MRG concerts, shows, and hospitality venues.
- A welcoming, fun, and safe workplace where everyone can show up authentically and feel respected.
- Career development opportunities with a company that encourages learning and growth.
- Thank you for your interest in MRG. Given the anticipated interest in this role, only those selected for an interview will be contacted.
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