Digital Marketing Specialist

About Canada Shaws Consulting Inc.

Founded in 2015, Canada Shaws is a licensed immigration and education consulting firm based in Richmond. We help clients worldwide with immigration, study permits, and investment programs.

Role Overview

We are looking for a creative, results-driven Digital Marketing Specialist with experience managing social media accounts on Facebook, Instagram and Chinese platforms (e.g., 小红书 / REDnote, WeChat). This role is ideal for someone who enjoys creating engaging content and analyzing performance metrics to enhance brand visibility.

Key Responsibilities

· Manage and grow company social media accounts (Instagram, 小红书 / RED, WeChat, etc.)

· Plan and execute digital marketing campaigns and content calendars

· Create posters, videos, and visual content that align with brand identity

· Track engagement and analyze results to improve performance

· Support online/offline marketing events and customer engagement

1. Marketing Strategy and Brand Promotion

• Assist in formulating and executing the overall marketing plan to align with company strategic objectives.
• Responsible for brand promotion and market positioning to enhance brand awareness and reputation.
• Participate in the planning and execution of integrated online and offline marketing campaigns.

2. Content and Visual Creativity

• Responsible for the design and production of all marketing materials, including posters, brochures, social media assets, and event collaterals.
• Responsible for filming and editing all promotional videos, covering the full process from script planning, lighting setup, scene design, to post-production.
• Ensure that all design and video content align with brand identity and communication objectives.

3. Market Research and Data Analysis

• Conduct regular industry and competitor research to provide market insights and optimization suggestions.
• Monitor and analyze the performance of marketing campaigns (e.g., traffic, conversion rate, ROI), and prepare reports to drive continuous improvement.
• Track consumer behavior and market trends to support product optimization and market positioning.

4. Customer and Event Management

• Assist in organizing various marketing events (exhibitions, webinars, customer workshops, etc.) to increase customer engagement.
• Collaborate closely with the sales team to provide marketing support and drive business growth.
• Maintain the customer database and assist in identifying and nurturing potential leads.

5. Other Responsibilities

• Handle communication and coordination with external partners, media, and vendors.
• Perform other marketing-related tasks as assigned by management.

Customer Service Responsibilities

1. Customer Inquiry and Support

• Respond promptly to customer inquiries via phone, email, and online chat tools.
• Provide professional, accurate, and patient service to ensure customer issues are effectively resolved.
• Offer guidance and support on product or service usage based on customer needs.

2. Complaint Handling and Issue Resolution

• Handle customer complaints and follow up until issues are properly resolved.
• Record and organize customer feedback, and report to relevant departments to drive product or service improvements.
• Maintain the company's service image and effectively manage emergencies or complex issues.

3. Customer Relationship Management

• Conduct regular follow-up with customers to track satisfaction and gather improvement suggestions.
• Assist in establishing and maintaining customer records to ensure information accuracy and completeness.
• Support customer care initiatives to enhance customer loyalty and engagement.

4. Internal Collaboration and Information Sharing

• Work closely with sales, marketing, and technical teams to ensure efficient problem resolution.
• Assist in preparing FAQs, service processes, and knowledge base documents to improve team efficiency.
• Report customer issues, service improvement suggestions, and case studies during internal meetings.

5. Data Reporting and Service Improvement

• Regularly compile customer service data (e.g., inquiry volume, resolution rate, satisfaction scores).
• Analyze data and propose suggestions to improve service quality and efficiency.
• Participate in training sessions to enhance skills and continuously improve communication and service techniques.

Qualifications

· Fluent in English and Mandarin (oral & written)

· Proven experience managing social media accounts (Instagram + 小红书 mandatory)

· Strong skills in content creation, graphic design, and video editing

· Detail-oriented with good communication and time-management skills

· Must be legally eligible to work in Canada

How to Apply:

Please submit your resume and cover letter (in English and Chinese) highlighting your relevant experience and bilingual skills to

Include your legal work status in Canada in the application.

We thank all applicants for their interest; only those selected for an interview will be contacted.

Job Type: Part-time

Pay: $21.00-$27.00 per hour

Language:

• English (required)

Work Location: In person