Category Strategy Analyst

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif, Folgers and Milk-Bone as well as leading brands exclusive to Canada including Robin Hood, Five Roses, and Carnation. ​

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.​

Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit 

Category Strategy Analyst

Reports To:

Category Strategy Manager

Location:

Markham, Ontario - Hybrid

POSITION SUMMARY

The Category Strategy Analyst will work with Category Strategy Manager for designated categories to help develop and communicate our pricing, promotion and merchandising strategies to achieve brand objectives in the market.  The incumbent will effectively manage trade responsibilities for monthly reporting and tracking processes: data collection and analysis, forecasting communication, category business review insights, trade funds approvals, distribution objectives, etc.

ESSENTIAL JOB FUNCTIONS SUMMARY 

• Assist in the refinement, communication and execution of our brand trade strategies, including actionable insights, price, promotion, distribution, assortment and shelving.
• Collaborate with shopper marketing, shopper insights, category leadership, sales teams, finance and brand teams to help in developing sell stories associated with customer investment, new product launches and key marketing initiatives.
• Support trade promotion optimization, development and maintenance of trade budgets, in order to implement the annual trade and brand plans, and deliver the company sales and profit objectives.
• Own sales volume tracking, updates as required for assigned categories (Flyer tracking, planogram schedules, listing fees, new product distribution, competitive pricing)
• Collaborate with project teams to execute commercialization initiatives
• Help develop effective and innovative co-marketing merchandising programs, tools, and creative sell stories.
• Participate in the annual planning process in conjunction with brand and sales teams, to implement the trade strategies, sales jobs to be done and brand consumer plans.
• Help to develop annual forecasts and plans for each brand.  Monitor performance and recommend alternative plans if necessary to achieve targets. Manage the monthly forecasting process.
• Monthly and Quarterly Business Review tracking updates for respective categories
• Monitor and analyze competitive trade activities; assess implications and recommend indicated action.
• Support post promotion analysis and future forecasts, looking for trade investment efficiencies, growth opportunities and best practice sharing.

QUALIFICATIONS  

• Degree, diploma or relevant experience
• 1-2 years of sales or analyst experience
• Strong communication skills, effective relationship building with a high level of initiative
• Strong analytical, problem-solving skills and organization skills .
• Strong computer skills with a knowledge of AC Nielsen capabilities preferred
• Creative Thinking

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.​

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Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.

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