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Demand Generation Manager
2 weeks ago
We're Hiring: Demand Generation Manager (Lead Generation & Digital Campaigns)
Location:
405 Laird Road, Guelph, ON (and Hybrid)
Compensation:
$85,000–$90,000 base + 10–15% performance bonus
Connected Vehicles is transforming how fleets operate through advanced telematics, asset tracking, and data-driven technology. Our mission is to help businesses improve safety, efficiency, and profitability through connected intelligence.
About the Role:
We are seeking a hands-on Demand Generation Manager to design, launch, and optimize marketing campaigns that drive qualified leads and measurable pipeline growth. Reporting directly to the Business Manager, you'll play a key role in building awareness, generating demand, and supporting the sales team with a steady flow of high-quality opportunities. This position is ideal for a data-driven marketer with a passion for digital channels, campaign execution, and continuous performance improvement.
Key Responsibilities:
Campaign Execution & Optimization
- Plan, execute, and optimize multi-channel marketing campaigns across paid search, paid social, email, and display to drive inbound leads.
- Manage campaign calendars, budgets, and performance metrics to ensure efficiency and ROI.
- Collaborate with internal teams and vendors to produce creative assets, landing pages, and messaging that convert.
- Implement A/B testing and continuous optimization of targeting, ad copy, and workflows.
Lead Generation & Funnel Management
- Drive qualified Marketing Qualified Leads (MQLs) that convert into Sales Qualified Leads (SQLs).
- Align with Sales and the Business Manager on ICPs, lead scoring, and follow-up processes.
- Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data.
- Develop nurture campaigns to re-engage dormant or cold leads.
Measurement & Reporting
- Track and report campaign performance and pipeline impact to the Business Manager.
- Monitor key metrics including CPL, conversion rates, and marketing-sourced revenue.
- Analyze results and recommend data-driven optimizations for ongoing improvements.
Qualifications
- 4–6 years of B2B marketing experience, with a strong focus on
lead generation and demand creation
. - Proven ability to run and optimize digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email).
- Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot).
- Strong analytical skills with the ability to interpret data and communicate actionable insights.
- Excellent organizational, communication, and project management abilities.
- Experience in
technology, SaaS, or telematics sectors
is a strong asset.
Key Performance Indicators (KPIs)
- Number and quality of Marketing Qualified Leads (MQLs) generated
- MQL → SQL conversion rate
- Cost per lead (CPL)
- Pipeline contribution and ROI per campaign
- Sales team satisfaction and feedback on lead quality
Why Join Us
- Join a growing organization at the forefront of fleet and telematics technology.
- Own measurable impact — your work directly contributes to revenue growth.
- Work closely with the Business Manager and Sales to shape marketing strategy.
- Competitive compensation, bonus structure, and growth opportunities within the company.
Ready to drive innovation with Connected Vehicles? Apply today and help us transform how businesses move forward through connected intelligence.
Connected Vehicles is committed to complying with the Accessibility for Ontarians with Disabilities Act and its regulations, and the Ontario Human Rights Code throughout the entire employment cycle. If you require an accommodation, please inform us in advance and we will work with you to meet those needs. Any accommodation requests can be made by contacting At Connected Vehicles, we welcome differences. We do that because we know it is good for our employees, our products, our company and our community. Connected Vehicles is proud to be an equal opportunity workplace.
Job Types: Full-time, Permanent
Benefits:
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care
- Wellness program
