Marketing Specialist, Performance Marketing

Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.

Do you get a weird thrill from colour-coding a campaign calendar? Do you secretly love being the person who knows exactly what's going on (and when)?

If so, we've got a role with your name on it. We're looking for a Marketing Specialist with strong project management skills and a love for performance marketing. In this role, you'll focus on coordination and organization - keeping projects on track, meeting deadlines, and keeping teams aligned. You'll be the go-to person ensuring campaigns launch on time, on budget, and on strategy, helping the marketing group move faster, work smarter, and deliver more effectively.

What You'll Be Doing

• Supporting end-to-end marketing execution by coordinating timelines, deliverables, and approvals across teams
• Building and maintaining project plans, calendars, and campaign trackers to keep everyone aligned and campaigns on track
• Assisting with campaign brief development, timelines, approvals, and the occasional "Where's that file again?"
• Coordinating cross-functional workflows (creative, digital, analytics, brand, etc.) to ensure smooth handoffs
• Helping track KPIs, compiling results, and supporting reporting processes to show campaign impact
• Providing support for digital initiatives like SEM, SEO, landing pages, and marketing automation by coordinating inputs and execution needs
• Assisting with always-on programs such as affiliate, referral, and partnership campaigns through scheduling, vendor coordination, and reporting support

What Your Bring

• At least 2 years of marketing or project management experience, ideally in a cross-functional or campaign-heavy role
• Bachelor's degree in Marketing, Business, or related discipline (or equivalent professional experience)
• Are weirdly good at organizing things and nudging people to get things done
• A love for data and performance, but with a creative instinct
• Detail-oriented, but still big-picture smart
• Strong written communication skills and experience with brand voice
• Experience with A/B testing and optimizing conversion funnels
• Knowledge of tools like Google Ads, Meta Ads Manager, Email Marketing, Jira, and CRMs
• Bonus points if you've worked in financial services, insurance, or regulated spaces

Salary Range : $69,000 - $127,000

Interested in this role, but don't meet every requirement? We encourage you to apply We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.

It's better here — but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting .

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).