Marketing Specialist

About Rocscience

At Rocscience, innovation is at the heart of everything we do. We are a global leader in geotechnical software, delivering cutting-edge solutions for professionals in the civil and mining industries. Our intuitive, state-of-the-art tools empower users to solve complex geotechnical challenges with confidence. Backed by private equity and strengthened by recent strategic acquisitions, we are expanding our presence in the market. Our commitment to exceptional software and unparalleled customer service defines our brand and drives our success.

About the Opportunity

We are creating a new role within the Marketing Team and are looking for a talented and strategic Digital Marketing & Lead Generation Expert to join our team in Toronto. Reporting to the Senior Marketing Manager, this role will design, execute, and optimize digital marketing strategies that drive high-quality leads and nurture leads and streamline the demand funnel increase demand for our suite of software solutions. You will blend creativity, data-driven decision-making, and technical acumen to grow Rocscience's presence in the global geotechnical, civil, and mining communities.

Key Responsibilities

• Design, implement, and optimize multi-channel digital marketing campaigns (across email, SEO/SEM, social media, PPC, and content marketing) to elevate lead generation and brand visibility.
• Plan and refine lead generation funnels—from initial awareness through to qualified conversion—delivering warm leads to the sales team.
• Strategise compelling technical content (blogs, whitepapers, case studies, webinars) tailored to engineering and mining audiences.
• Manage and analyze digital campaigns using Google Analytics, Pardot, or similar platforms to ensure maximum ROI.
• Leverage marketing automation and CRM tools (Salesforce, Pardot, etc.) for lead nurturing, audience segmentation, and outreach personalization.
• Align marketing and sales efforts through close collaboration, ensuring seamless lead hand-off and ongoing communication.
• Monitor and report regularly on campaign performance, lead quality, and pipeline metrics, sharing actionable insights with leadership.
• Stay on top of digital marketing trends, innovations, and SEO best practices to keep Rocscience ahead of the competition.
• Represent Rocscience at industry events (virtual & in-person) to promote the brand and cultivate new leads.
• Collaborate with cross-functional teams (designers, writers, subject-matter experts) for unified, impactful campaigns.
  
  

What We're Looking For

• 5+ years of experience in B2B digital marketing, with a focus on lead generation in SaaS, technology, or technical industries.
• Demonstrated experience in designing and executing multi-channel digital marketing campaigns that drive measurable results.
• Strong knowledge of SEO/SEM, PPC, email marketing, and social media advertising (LinkedIn, Meta).
• Demonstrable skill in building lead nurturing workflows, A/B testing, and campaign-level analytics using Google Analytics (UA/GA4) or similar.
• Proficiency with marketing tech stacks (e.g., Google Analytics, Pardot, Salesforce) and data-driven decision-making.
• Exceptional written and verbal communication skills, with the ability to create technical content for engineering audiences.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Ability to travel occasionally within the USCAN region for industry events or team collaboration.
• Familiarity with geotechnical engineering, civil engineering, or mining industries is a plus.
  
  

Preferred Qualifications

• Experience marketing technical software or solutions to engineers, consultants, or government agencies.
• Established network in the geotechnical, mining, or civil engineering sectors.
  
  

Why Rocscience?

Rocscience is built on a foundation of innovation, excellence, accountability, collaboration, and customer focus. As a dynamic, fast-growing company recognized worldwide for our cutting-edge geotechnical software, we offer more than just a workplace—we offer an environment where ambitious individuals can make a significant impact in a specialized industry.

At Rocscience, you will shape the digital direction of a global industry leader, with the freedom to bring bold ideas to life. You'll be empowered to drive and measure your success, supported by ample opportunities for growth and professional development. Our culture fosters creativity, autonomy, and results, ensuring every team member's contributions are valued and recognized.

We are committed to your well-being and advancement. If you're passionate about making a difference, Rocscience is the place to accelerate your marketing career.