Founding SDR

1 day ago


Toronto, Ontario, Canada Feroot Security Full time US$60,000 - US$120,000 per year

About Feroot Security

Feroot Security believes that customers should be able to do business with any company online securely, without risk or compromise. Our mission is to secure client-side web applications so our customers can deliver a flawless digital user experience to their clients. Our data-protection capabilities remove the pain and ambiguity from client-side security threat analysis, detection, response, and prevention. We're in hyper-growth mode, backed by [mention any funding, investors if applicable], and we're building a world-class sales team from the ground up.

The Role

As a Founding SDR / Team Lead, you will be one of the first sales hires at Feroot—and you will both generate pipeline and build out our SDR team. You'll own top-of-funnel outreach, prospecting, qualification, and you'll also set the tone for the team's processes, tools, metrics and culture. You'll work cross-functionally with marketing, sales engineering, and customer success to drive growth, pipeline generation, and acceleration of our go-to-market motion.

What You Will Do

- Own early stage outreach and pipeline generation for target segments (e.g., mid-market & enterprise, cybersecurity, SaaS, e-commerce).

- Build and execute an outbound prospecting plan: cold calls, emails, social outreach, targeted events/webinars.

- Qualify leads, manage hand-off to Account Executives, and ensure pipeline cleanliness in HubSpot.

- Establish SDR metrics (activity levels, conversion rates, pipeline influenced), track performance, and report weekly/monthly.

- Hire, train, mentor and lead a small team of SDRs to scale the demand engine.

- Collaborate with Marketing and Sales Leadership to refine messaging, ICPs, and outreach sequences.

- Optimize and build repeatable processes and tools for SDR success (playbooks, HubSpot workflows, dashboards).

- Contribute to our company culture: build a high-energy, results-driven, transparent and team-oriented environment.

What We Are Looking For

- 3-5+ years of SDR or BDR experience in a high-growth SaaS environment; 1-2+ years of leadership or mentorship experience preferred.

- Proven track record of hitting or exceeding outreach, qualification and pipeline metrics.

- Strong interest/experience in cybersecurity, enterprise SaaS, or adjacent technology markets is a plus.

- Excellent written and verbal communication skills.

- Highly motivated self-starter, comfortable working in ambiguity and building from the ground up.

- Experience with HubSpot and sequence tools.

- Strong organizational skills, able to manage multiple priorities.

- Bachelor's degree or equivalent experience preferred.
- Start Date: January 2026

Why Feroot?

- You'll be a founding sales hire—your impact will be amplified and visible.

- Attractive compensation: base salary + commission/bonus + equity package.

- Remote-first culture with regular team gatherings.

- Work at the intersection of security and SaaS.

- Expand your leadership career by defining the SDR team's structure and success metrics.

How to Apply

Please submit your resume and a short cover letter explaining:

1. Your most recent SDR/BDR results and how you achieved them.

2. An example of a process or sequence you built that improved qualification or conversion.

3. Why you're excited to join Feroot and lead a team in a high-growth environment.

Feroot Security is an equal opportunity employer.



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