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Paid Media Specialist

2 weeks ago

Vancouver, British Columbia, Canada Thinkingbox Full time $60,000 - $80,000 per year

Who We Are

Hi We're AntiSocial Solutions, a social first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do.

At AntiSocial, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world's top brands. Our culture is one of collaboration, creativity, and connection. Whether it is brainstorming with colleagues, hanging out with our office dogs, or enjoying weekly events, we keep our work environment vibrant, inclusive, and fun. Each year, we also encourage our people to spend a month exploring the world, whether that means working from another office or even from the beaches of Mexico, to expand their perspectives and bring fresh inspiration back to the team.

The Opportunity

AntiSocial Solutions is looking for a Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for planning, executing, and maintaining integrated digital advertising programs for key AntiSocial clients with a focus on performance marketing. This individual will be accountable for the strategies and operational activities related to the effective delivery of core client programs that include paid search, paid social, video, display, and other critical channels within AntiSocial's core media offering. Experience in driving measurable, positive impact on retail and eCommerce clients' businesses is essential. You will be working in a friendly, collaborative environment that offers many opportunities to learn, grow, and advance.

What you'll be doing
  • Assist in developing and executing full-funnel digital media campaigns in line with business goals.
  • Build, launch, optimize and maintain campaigns via Google Ads Search, Meta, TikTok, Pinterest & other platforms.
  • Perform QA on campaign set-up and post-campaign launch.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Provide budget recommendations to senior account leads on a variety of different budget levels.
  • Develop and track KPIs for each platform, providing ongoing analysis and monitoring of paid search, social, display and video recommending optimizations plus potential test and learn opportunities.
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Maintain Looker Studio dashboards.
  • Collaborate with copywriters and designers to build best in class digital ads.
  • Work collaboratively, coordinate and communicate with internal and external partners to provide insights and recommendations to improve campaign strategy and performance.
  • Maintain knowledge of industry best practices and new technologies, making recommendations of new partners, software, techniques and tactics with relevant stakeholders.
What you'll bring
  • Hands-on experience as a Paid Media Specialist or in a similar role managing predominantly paid search and paid social campaigns. Having worked on e-Commerce and retail accounts is essential.
  • Proficiency in paid social and paid search platform operations and media buying.
  • Experience in designing and successfully executing results-based performance media campaigns.
  • Able to provide in-depth, actionable reports on campaign performance.
  • Ability to leverage data and deliver ROI driven performance results.
  • Accurately track and maintain budgets across campaigns and on multiple platforms.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
  • Solid understanding of how to visualize data for ease of comprehension.
  • Understanding trafficking and website tagging process.
  • Understand ins and outs of Google Analytics and have foundational knowledge of Google Tag Manager
  • Knowledge sharing: stays up to date with industry trends and news and proactively shares knowledge across the team
  • Involvement in nurturing client relationships, contributing to strategy, and client presentations.
  • Good communication skills. Understanding of how to distill a message to its key points.
  • Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.
  • Strong strategic thinking with hands-on capabilities.
  • Analytical, curious and creative mindset.
  • Resourceful, proactive, receptive and a problem-solver.
  • Strong team player.

Equal Opportunity

At AntiSocial, we're committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.

To Apply

Thank you for your interest in joining our team. Please submit your resume along with links to your online portfolio as part of your application. Due to the volume of applications we receive, we're unable to respond to every submission. However, all applications are kept in our talent database and will be considered for future opportunities.