Director of Marketing

1 week ago

BLENHEIM ON CA Rm Canada Full time $120,000 - $180,000 per year

Overview:

RM Sotheby's is seeking a dynamic, strategic, and creative Director of Marketing to lead all aspects of the company's marketing efforts across its diverse portfolio, including Auctions, Private Sales, Financial Services, Valuations, and Restoration. This role is central to enhancing RM Sotheby's brand authority, driving client engagement, and fueling business growth through innovative, content-rich, and highly targeted campaigns.

As a key member of the team, the Director of Marketing will guide a cross-functional team in delivering compelling storytelling, impactful campaigns, and high-conversion strategies across digital, print, media, and event channels. The ideal candidate is a visionary leader with deep experience in luxury marketing, exceptional communication skills, and a passion for automotive culture and the collector car market.

Key Responsibilities:

  • Strategic Leadership:
     Develop and execute comprehensive, multi-channel marketing strategies aligned with company objectives and tailored to each business vertical.
  • Campaign & Content Development:
     Lead the ideation, creation, and execution of high-impact marketing campaigns and editorial content that elevates brand awareness, supports sales goals, and reflects RM Sotheby's leadership in the collector car world.
  • Brand & Creative Direction:
     Ensure all marketing materials uphold the brand's tone, voice, and visual standards while continuously evolving its creative direction to remain at the forefront of luxury and automotive culture.
  • Digital & Print Publishing:
     Oversee the production of key publications, including auction catalogs, digital magazines, and special projects, ensuring high-quality editorial and design output that resonates with high-net-worth audiences.
  • Partnership & Relationship Management:
     Build and maintain relationships with external partners, agencies, media outlets, creative collaborators, and potential clients to amplify the brand's reach and reputation.
  • Data-Driven Decision Making:
     Utilize analytics to track the effectiveness of marketing efforts, optimize ROI, and continuously refine strategies for better performance.
  • Budget Oversight:
     Develop and manage the annual marketing budget, ensuring smart allocation of resources to meet short- and long-term business goals.
  • Team Development:
     Lead, mentor, and grow a high-performing marketing team while fostering a culture of collaboration, creativity, and accountability.

Qualifications & Skills:

  • 7+ years of progressive experience in marketing and communications, with at least 3 years in a leadership role, ideally within a luxury, lifestyle, automotive, or auction-related environment
  • A passion for automotive history, design, and collector culture is a must
  • Proven success in developing and executing innovative marketing strategies that drive measurable results
  • Exceptional verbal and written communication skills, with a strong editorial eye and brand sensibility
  • Excellent leadership and interpersonal skills; able to inspire and align cross-functional teams and external partners
  • Adept in managing large-scale projects, multiple deadlines, and complex stakeholder relationships
  • Strong understanding of digital platforms, SEO, content strategy, paid media, social media, and CRM tools
  • Familiarity with print production, editorial processes, and high-end publishing

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