Portfolio and Pricing Specialist

Work Location
Toronto Corporate Office

About The Role
SNDL is looking for a dynamic candidate to support pricing and portfolio analysis and management within the Cannabis Operations division of the business. As a
Pricing & Portfolio Specialist
, you'll help shape our national product pricing and portfolio decisions by turning data into actionable insights. You'll support the Sales Strategy & Innovation team through analysis, reporting, and research to identify market opportunities, strengthen pricing processes, and contribute to new product planning.

This is an excellent role for someone with a strong business foundation who enjoys working with data, collaborating across teams, and connecting numbers to real commercial outcomes.

Internal Relationships: Commercial - Retail Sales, Owned Retail Division, Marketing, Finance

Scope Of Role
Accountable for Commercial – Pricing

• Analyze national and regional market pricing to identify trends, gaps, and opportunities across key categories.
• Support the review and approval process for pricing submissions, ensuring recommendations are backed by sound analysis and market intelligence.
• Manage all administrative tasks related to the pricing approval process with accuracy
• Monitor competitor pricing, promotional activity, and retail trends to inform internal pricing strategies.
• Conduct pricing analysis to support new product development, including target price setting and competitive benchmarking.
• Assist in the creation of clear, visually effective presentations and reports summarizing pricing insights for senior leadership and cross-functional teams.

Accountable for Commercial – Portfolio

• Support the analysis and evaluation of new product ideas by consolidating market, consumer, and sales data to identify high-potential opportunities.
• Track and report on national portfolio performance to identify assortment gaps, cannibalization risks, and opportunities for optimization.
• Assist in building product roadmaps and innovation calendars through data-supported recommendations.
• Prepare monthly and quarterly portfolio performance reports and dashboards for Sales and leadership teams.
• Conduct market research and competitive scans to inform innovation direction and product mix decisions.

Knowledge And Experience

• Bachelor's degree in business, commerce, economics, or a related field.
• 3–5 years of experience in an analytical, commercial, or business support role—preferably in cannabis, CPG, retail, or another regulated industry.
• Advanced Excel and Power BI skills, with the ability to transform and visualize large data sets.
• Familiarity with Power Query, Tableau, Salesforce, Nielsen, or HiFyre is an asset.
• Strong attention to detail and the ability to balance analytical depth with business relevance.
• Excellent communication skills—able to synthesize data into concise, actionable insights for non-technical audiences.
• Comfortable collaborating cross-functionally, particularly with Sales and Finance teams.
• Curious, proactive, and eager to learn about the dynamics of pricing and product strategy.

Required Competencies & Characteristics

• Entrepreneurial spirit, perseverance, and willingness to learn in a fast-moving, demanding and changing environment
• Understanding and capability of how to build sustainable processes
• Highly effective project management, prioritization, multi-tasking, and time management skills
• Ability to see bigger picture and develop future plan as well as complete daily tasks
• Exceptional attention to detail with the ability to meet tight deadlines
• High sense of urgency
• Strong influencing skills to work cross functionally to drive desired outcomes
• Strong analytical and quantitative skills
• Collaborative team player with strong influencing skills who can build relationships across various stakeholder groups to move initiatives forward
• Ability to be resourceful and proactive when issues arise
• Ability to communicate clearly and effectively with different functional groups, business owners, and senior business leaders

Why Join Us?

• Be part of one of the largest cannabis retail operations in North America
• Work with a passionate and entrepreneurial leadership team shaping the future of cannabis retail
• Competitive compensation package, performance bonuses, and benefits
• Opportunities for career advancement in a fast-scaling organization

About SNDL
SNDL is one of Canada's leading and fastest-growing liquor and cannabis companies. As the country's largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Superette.

We're also one of Canada's largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL