Social Media Coordinator

**SOCIAL MEDIA COORDINATOR**

Can you create a video transition to rival the best of ‘em? Do you find yourself watching Reels and saying, “wow this trend/sound was on Tiktok weeks ago”? Do you search Pinterest for outfit inspo, and have a collection of fashion influencers that you follow? This isn’t a Buzzfeed quiz - but if you answered yes to any or all of the above, we want to let you know that Bootlegger is now hiring for a Social Media Coordinator

**What’s in it for you**
- Hybrid work environment with the flexibility to work remotely two days per week
- Expand your closet with 50% off regular priced product across our brands: Bootlegger, Ricki’s and Cleo
- Casual day - everyday Our fashionably casual dress code allows you to be comfortable at work while showing off our latest looks
- Growth Opportunities - access to unlimited e-learning, professional development reimbursement, ongoing training and development, career advancement opportunities
- Paid sick and personal days allotted annually
- Complete benefits package including extended health, dental, vision care, life insurance, disability coverage, mental health and life wellness supports
- Our corporate office, which we call our Service Office, is a modern workspace with lots of natural light, outdoor green space, collaborative meeting spaces, and sit/stand desks

**What you’ll be a part of**

Reporting to the Marketing Manager, the Social Media Coordinator will collaborate on social strategy with digital, brand marketing and customer experience leaders. They will be the liaison between the community and our brand and be the voice of our community engagement. With a balanced focus on both our customer and needs of the business, this position will build on the success of existing social channels and their evolving features, nurture and grow our influencer programs, and guide our growth in new social media platforms.
- Collaborate with the team on building the content strategy
- Develop and promote content for all social media platforms, mapping out the content strategy and timeline, and ensuring consistency in voice across all platforms.
- Collaborate with the marketing team to develop, plan and deliver creative content for targeted marketing campaigns.
- Develop and execute affiliate/influencer marketing programs that are relevant to the brand.
- Execute social media plans that are aligned with brand and business objectives and deliver increased user engagement and customer acquisition. Build and execute engaging content.
- Monitor, listen and respond to customer inquiries through social media, ensuring excellent customer service and consistent brand experience; escalating when required.
- Communicate with followers and respond to comments in a timely manner.
- Producing on-brand engaging copy and imagery; editing and proofreading all content before it becomes customer facing.
- Collaborate with the brand's Marketing, Buying, Ecommerce, and Customer Service departments on social media programs and implementation.
- Work with external vendors, influencers, and agencies to ensure projects are handled in a timely manner and completed to brand standards, on time and on budget.
- Drive social media reach and engagement in current and new channels including Facebook, Pinterest, Instagram, and TikTok.
- Create and edit engaging and current on-brand video content.
- Monitor industry trends and activities in social media.
- Stay current in social media - seeking out professional growth opportunities and continuous personal learning.
- Deliver insights on KPIs and recommendations moving forward.

**The right fit**
- 1 year of demonstrated, hands-on experience in social media and/or online marketing, or related experience.
- Proven ability to manage presence on social networking sites including Facebook, Instagram, Pinterest, TikTok, LinkedIn, etc.
- Excellent copywriting skills; strong written and verbal communication.
- Degree or diploma in marketing, communications, or relevant job experience.
- People oriented and love interacting with customers online.
- Passion for social media, including knowledge of social media analytics tools.
- Strong visual sensibility. The ability to design/execute digital content (graphic design, photography, video) an asset.
- Must be a motivated self-starter with strong interpersonal skills.
- Strong organizational skills, attention to detail, and ability to multi-task and shift between projects on a time-sensitive basis.
- Stay up to date with best practices and what makes content successful in today’s social media world.
- Influencer and/or blogging experience an asset.
- Flex hours required.
- Occasional travel may be required.
- Physical capabilities required: must be able to lift/carry 15+ pounds, commute to various store locations, and be on your feet/shoot various video angles for several hours at a time.

**About Us**

Since 1971, Bootlegger has been a trusted, Canadian destination for denim. Our mi