Social Media

**Schedule**
Monday - Friday 8:30 am - 4:30 pm

**Education Level**
Bachelor's Degree

**Career Level**
Experienced (Non-Manager)

**JD #**:
JD01022

**Pay Grade**:
7

**Title**:
Social Media and Digital Content Coordinator

**Unit/Project Description**:
About Us

The Department of Pediatrics at McMaster University and McMaster Children’s Hospital is home to over 200 pediatricians, scientists, teachers, and trainees whose collective mission is to improve the wellbeing of children and their families - both locally, and around the world.

We are proud to represent faculty who hold Canada Research Chairs, are members of the Order of Canada, and are national award-winning teachers. Our members leverage their voices as child health leaders to support our communities and advocate for change so that all children, regardless of health status, can experience a fulfilling life. Our administrators are valued team members and are critical to the success and impact of our work.

How We Work

Our Vision: A brighter path for every child and their family

Our Mission: Together, we lead to advance child and youth health. We are committed to patient-centred care, research, education, learning, and advocacy. We strive for diverse representation, inclusive participation, equitable opportunities, and we address structural barriers to improve healthcare outcomes. Our innovative work achieves global impact and enhances the well-being of all children and their families. We support the welfare of our team members and engage with respect and accountability.

Values: We value compassion, collaboration, excellence, and innovation. We recognize it is our responsibility to create environments where all people feel safe and supported.

About You

If you are interested in being on a team of bright, ambitious, and collaborative leaders, we want to hear from you.

About the Role

**Job Summary**:
Responsible for developing and administering the department’s official social media and digital content presence; works closely with the manager and team to create, implement, track and monitor the online communication strategy. Contributes to the maintenance and development of websites.

**Purpose and Key Functions**:

- Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
- Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
- Work closely with the manager and team to develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities.
- Maintain and update social media guidelines.
- Design and deliver social media and digital campaigns to achieve outreach goals.
- Work with faculty and staff to generate online and social media content and reach desired audiences.
- Educate faculty and staff on the guidelines as well as best practices for social media.
- Analyze current electronic initiatives and strategies for effectiveness of the programs.
- Explore new media channels to engage with audiences.
- Gather web site and digital material from a variety of sources; edits, proofs and posts content.
- Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings.
- Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
- Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
- Rework existing web sites, styling and content coding to provide minor alterations.
- Help to optimize website content for the team and other units, by utilizing search engine optimization best practices and by implementing keyword content strategies.
- Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
- Convert content, images, and forms into standard compliant HTML coding.
- Develop new functionality, original designs, elements and code to enhance existing web sites.
- Plan, schedule, and monitor own work within short time horizons.
- Maintain records and prepare documentation related to activities including resources such as web pages and databases.
- Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats
- Gather information and help to create presentations for diverse audiences within specified guidelines
- Collaborate with program staff to plan, coordinate, and implement various

communication proj