Internal Communications Specialist

**ABOUT GOWLING WLG**

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values - The Power of Teamwork, Always Striving to be Better, We all Bring Something Different - in all that we do.

Diversity, equity, and inclusion are an integral part of our firm’s core values. We are always striving to build a more equitable, engaging and rewarding workplace by attracting and retaining talented people from a diverse range of backgrounds, cultures and experiences. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Our diverse group of legal professionals, law students, law clerks, paralegals, legal administrative assistants and business services team members work together, and are respected and valued for their individual contributions.

**PROFILE**

The Internal Communications Specialist at Gowling WLG plays a pivotal role in elevating how we engage, inform and inspire across our firm. In this role, you will:

- Drive internal engagement initiatives and support the successful delivery of firm-wide communications that align our people, amplify our values and foster a sense of belonging.
- Create content that connects, collaborating with colleagues across offices, departments, and leadership levels to craft clear, compelling messages that matter.
- Lead in shaping the content strategy for our new intranet - helping evolve it into a dynamic, user-friendly platform for internal news, resources and collaboration.

To thrive in this role, you must be a strategic communicator and a proactive collaborator, with a keen understanding of tone, audience and the power of the right message at the right moment.

**RESPONSIBILITIES**
- Collaborate with stakeholders across the firm to bring internal communication campaigns to life - aligning strategic priorities and driving meaningful engagement.
- Create high-impact communications that inspire and inform - writing, editing and polishing news updates, announcements, presentations, invitations, scripts, newsletters and more.
- Own and manage the intranet homepage experience - curating timely, relevant content that keeps our people connected, informed and coming back for more.
- Identify opportunities to improve the intranet on an ongoing basis, auditing content, gathering feedback, and leading optimization efforts to make it more intuitive, dynamic and useful.
- Support communications planning and content delivery for internal events, including town halls and partners’ meetings.
- Keep communications coordinated and on track by building and managing the editorial calendar and ensuring messages are delivered to the right audience at the right time.
- Use data to drive decisions, monitoring engagement metrics and translating insights into smarter, more impactful communication strategies.
- Advise senior leaders on telling their story, helping shape their professional profile and strengthen their presence on LinkedIn and other social media platforms.
- Embrace AI-powered tools to streamline content creation, improve message clarity and boost efficiency across the communications workflow.
- Champion internal communications best practices, offering guidance to teams on tone, structure, and content delivery for optimal effectiveness.
- Support special projects and initiatives with enthusiasm and a high level of accountability, providing support wherever needed to move things forward.

**QUALIFICATIONS**

Education & Experience
- Post-secondary degree in communications, journalism, marketing, or a related field.
- Minimum of 5 years’ experience in internal communications or a related area, ideally within a professional services environment.

Technical & Digital Proficiency
- Experience with content management systems (SharePoint preferred) and proficiency in Microsoft Office Suite, including Outlook, Word and PowerPoint.
- User and early adopter of AI-powered communication tools and a demonstrated interest in using technology to enhance workflows, communications and outcomes.
- Solid understanding of various internal and external communications channels and the need to communicate and message differently on social media, websites, speeches, press releases, advertisements and more, including how each platform can be used to elevate leadership presence and promote internal and external visibility.

Communication & Collaboration
- Exceptional writing, editing and storytelling skills, with a commitment to excellence and a proven ability to tailor messaging to diverse audiences and formats.
- Confident in collaboratin