Digital Marketing Consultant

5 days ago

Edmonton, Canada Theatre Prospero Full time

**Contract Position**:
**Bringing Digital Marketing to National-Reach Streaming and Local-Reach**
**In-Person Theatre for Young Audiences at Theatre Prospero.**

**The position is part of a federally funded project to**:
Increase access to our original Canadian, in person, virtual and hybrid touring theatre performances, created and/or performed with/by members of Equity-Deserving Communities, for national school and other audiences. To more equitably distribute truly interactive performances to remote participants, where the performers may respond to the audience based on real-time audience response.

At the end of that Project we will have a proven, cost-effective digital outreach/marketing strategy for increasing our national virtual audiences above our current record of 8,000 per production, especially concerning Indigenous and geographically isolated student audiences.

**Come to Understand, Appreciate Strengths and Weaknesses of**:
Current and historical Theatre Prospero marketing practice. Understanding platforms and interactions used by transient and long-term workers with clients, their strengths and weaknesses in terms of efficiency, effectiveness, and ease of use.

**Using Those Understandings, Research, Create and help put in practice a System (or dovetailed systems) that will**:
get our program information to past, present, and prospective clients more efficiently to a significantly higher number of clients using digital marketing that will complement our direct marketing efforts.

In essence, we are looking for someone who can expand our school audiences more efficiently than we could do by simply adding more direct marketers. And we are looking for someone who can leave us with a means to do that effectively ourselves, in the next cycle.

Residence Programs for schools.

**Budgeted Compensation**:$3,500
There will be a $4000 advertising budget to work with.

The position reports to Theatre Prospero’s Associate Producer Amanda Samuelson and Artistic Director
Mark Henderson.

**Job Types**: Part-time, Fixed term contract

**Salary**: Up to $3,500.00 per year

**Benefits**:

- Casual dress
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Edmonton, AB T5G 0N2: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Edmonton, AB T5G 0N2

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