Media Buyer

**Join The Ride**

**Position**: Media Buyer

**Location**: AutoCanada Home Office, Edmonton, AB

**Classification**: Full Time, Immediate Hire

**AutoCanada** is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.
- Our Corporate Team plays an important role in our company’s growth and stewards the AutoCanada brand across all lines of business in our national network. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

**Your area of focus**
- As our Digital Media Buyer, your contributions will have a direct and visible impact on our success and growth. You’re a highly motivated, self-driven, and organized individual who thrives in a fast-paced environment. When challenges arise, you take the initiative to find solutions, including leveraging your team’s expertise to tackle obstacles together. In the automotive industry, where things move quickly, we value hard work, and we ensure that results are recognized and rewarded.

In this role, you will be responsible for purchasing paid traffic across various channels, including native, display, and search, while also analyzing and reporting on campaign performance. You will set up, manage, and optimize in-house campaigns focused on both traffic generation and lead acquisition, utilizing a range of bidding strategies. As the paid advertising expert, you’ll collaborate closely with our dealerships and the Marketing team to ensure we’re driving the highest volume of sales and achieving our business goals.

**What drives your day-to-day?**
- ** Campaign Management**: Plan, execute, and optimize paid advertising campaigns across multiple platforms.
- ** Performance Analysis**: Monitor and analyze campaign performance, identifying trends and actionable insights to improve results.
- ** Strategy Development**: Collaborate with internal teams to create strategic media plans tailored to dealership goals and budgets.
- ** Testing & Experimentation**: Conduct A/B tests on ad copy, creative, audiences, and bidding strategies to maximize ROI.
- ** Reporting**:Deliver clear, actionable performance reports with recommendations for continued improvement.
- ** Cross-Functional Collaboration**: Work with creative teams to ensure assets align with strategy and optimize ad performance.
- ** Industry Awareness**:Stay updated on digital advertising trends, platform updates, and emerging technologies to drive innovation.

**What are the must-haves**
- Experience: 2-4 years managing paid media campaigns across platforms like Google Ads, Meta Ads, and Bing Ads. Agency experience managing multiple clients is an asset.
- Data-Driven: Strong understanding of key metrics like CTR, CPC, CPA, and ROAS, and how they inform optimization strategies.
- Strategic Communicator: Ability to present performance metrics and strategies in clear, actionable terms to both technical and non-technical audiences.
- Technically Skilled: Proficient in Google Suite, Microsoft Office Suite, and reporting tools. Certifications in Google Ads, Google Analytics, and Facebook Blueprint are preferred.
- Problem-Solver: Adept at troubleshooting and resolving issues in a fast-paced environment.
- Organized Multi-Tasker: Capable of managing multiple accounts and projects simultaneously while meeting deadlines.

**The Perks.**
- Competitive Compensation and Benefits Package
- Employee Vehicle Purchase & Service Plans
- Employee and Family Assistance Programs
- Company-wide appreciation events and contests throughout the calendar year
- Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

**Can you picture yourself here already?**

We hope so. It’s equally important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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