Social Media Specialist

2 weeks ago

PointeClaire, Canada Steve Madden Full time

Are you a creative individual with a passion for social media? We're on the lookout for a detail-oriented** Social Media Specialist** to elevate our online presence and ignite engagement across our various platforms. In this dynamic role, you'll be the voice of our brand, crafting compelling content, managing vibrant communities, and collaborating with our talented team on innovative cross-channel initiatives.

**Key Responsibilities**:

- Develop and schedule engaging posts for all social media platforms.
- Create original content, including high-quality photos of yourself or others wearing the products, as well as additional product shots, videos, and gifs
- Generate creative ideas to increase audience engagement and grow our follower base.
- Monitor and report on social media performance, using insights to improve future campaigns.
- Manage community interactions by responding to comments and direct messages in a timely and brand-appropriate manner.
- Propose ideas and collaborate in our influencer marketing program to expand brand reach and engagement.
- Capture behind-the-scenes content during photoshoots and assist the marketing team by taking content at various events as needed.
- Assist with internal team documents, such as product knowledge catalogs and other materials.

**Qualifications**:

- Bilingual written (English and French).
- Experience in social media engagement strategies and community management.
- Experience with Photoshop, InDesign, Canva, or other graphic design tools.
- Strong photography/content creation skills.

If you're ready to make waves in the digital world and help us grow our follower base, we want to hear from you

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