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Associate, Sem Performance
2 weeks ago
**Title**:
Associate, SEM Performance
**Location**:
Toronto (155 Queen’s Quay East)
**Status**:
Full Time
Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally.
We aim to be our clients’ lead business partner and to grow their business. Mindshare Canada does this through speed, teamwork and purposeful provocation and by operating as a network of networks rather than a rigid hierarchy. When our clients have a problem, a challenge, a product or even a thought, we are proud to be their first port of call. We partner with some of the world’s largest and most recognizable brands, and our role is to make our clients’ brands more famous and more profitable. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client’s businesses as we can.
**Duties**:
We are looking for a motivated team player with a passion for digital media who is eager to learn and contribute to the overall success of Mindshare. The Associate, SEM Performance is responsible for all aspects of ad SEM including the implementation, uploading, testing, QA, deployment, troubleshooting and analysis of all campaign activities. You will be an integral part of the digital marketing strategy, working closely with the Specialist, SEM Performance to ensure campaigns are setup for success with accuracy and manage campaign delivery as well as optimization and client reporting.
**Position Description**:
- Manage the day to day trafficking and setup of SEM campaigns, ensuring intended delivery and tracking
- Act as operations liaison to test and evaluate new features and products
- Advise clients and internal teams in technical best practices
- Generate and compile reports for internal teams as well as client
- Troubleshoot operational queries and reported problems
- Provide quality assurance to any trafficked ad campaigns
- Escalate any concerns or recommendations to the wider team
- Surface, investigate, communicate and drive reported issues to resolution. Typically, these are related to ad tag implementations, creatives, pixels, buying platform related issues and reporting.
- Understanding the online bidding process for the purchase of ad impressions and identifying opportunities for improvement.
- Develop a thorough, up-to-date knowledge of the client’s business and the digital landscape
- Maintain strong professional relationships with clients, suppliers and agency partners
- Working knowledge of agency and industry systems and tools
- Responsible for assigned project tasks
- Communicate clearly across the team
**Qualifications**:
- Bachelor’s degree or relevant college certificate
- Minimal media planning experience, preferably digital, ideally SEM
- Strong time management and organization skills, ability to handle and prioritize multiple asks
- Strong proficiency in MS office suite
- Analytical with high attention to detail
- Strong client service skills
- Strong communications skills; both written and verbal
**Nice to Haves**:
- Google Certification is an asset
- Experience with tag management systems and GA360 preferred
- Experience with brand verification services (i.e. MOAT)
- Experience in working on an automotive account
**_ About GroupM_**
- GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, EssenceMediacom, Wavemaker, GroupM Nexus. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business._
- GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together._
